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	<title>Thoughts on Real Estate Marketing... &#187; ezines</title>
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	<link>http://marte-cliff.com/wordpress</link>
	<description>Copywriting, ideas to build your real estate business, observations on the world of marketing</description>
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		<title>When technology fails&#8230; teeth grind!</title>
		<link>http://marte-cliff.com/wordpress/2009/02/when-technology-fails-teeth-grind/</link>
		<comments>http://marte-cliff.com/wordpress/2009/02/when-technology-fails-teeth-grind/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 08:05:13 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[ezines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[technology troubles]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=292</guid>
		<description><![CDATA[The other day I talked about testing, and said that I was going to keep track of when my ezines went out and compare open rates on different days and different times of day. Well, I intended to send my ezine out tomorrow morning, but instead, I spent the afternoon and evening tearing my hair [...]]]></description>
			<content:encoded><![CDATA[<p>The other day I talked about testing, and said that I was going to keep track of when my ezines went out and compare open rates on different days and different times of day.</p>
<p>Well, I intended to send my ezine out tomorrow morning, but instead, I spent the afternoon and evening tearing my hair out over technology.</p>
<p>The ezine is written, and it&#8217;s ready to cut and paste into Constant Contact. But&#8230; Constant Contact won&#8217;t work, so there it sits. Unsent. Unread. Totally useless.</p>
<p>The worst of it is, I&#8217;ve moved ALL of my contacts to their site, so unless they can figure out the problem when I call tomorrow, I&#8217;ll be in for a long process of moving those names and getting set up with a different autoresponder system. Since this is the 3rd or 4th time it&#8217;s happened, I&#8217;m ready for a change &#8211; but oh how I dread having to re-do all the steps.</p>
<p>Just changing out all of the opt-in boxes on my websites will take half a day.</p>
<p>If you&#8217;re expecting to see my ezine in your in-box &#8211; it IS on the way &#8211; eventually.</p>
<p>Wish me luck, would you please&#8230;</p>
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		<title>What kind of ezines do you read?</title>
		<link>http://marte-cliff.com/wordpress/2007/04/what-kind-of-ezines-do-you-read/</link>
		<comments>http://marte-cliff.com/wordpress/2007/04/what-kind-of-ezines-do-you-read/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 00:04:00 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[ezines]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=43</guid>
		<description><![CDATA[My question for the day is a reaction to the ezines in my mailbox. There are some I love, and read clear through. John Forde&#8217;s for example. And then others I scan through, trying to see if there&#8217;s something good, and delete. The difference for me: Some have a good story or some good advice, [...]]]></description>
			<content:encoded><![CDATA[<p>My question for the day is a reaction to the ezines in my mailbox.</p>
<p>There are some I love, and read clear through. John Forde&#8217;s for example. And then others I scan through, trying to see if there&#8217;s something good, and delete.</p>
<p>The difference for me: Some have a good story or some good advice, presented in a clear, linear fashion, right there in the email.  Others have a half dozen or more little blurbs telling you to go somewhere else to read the rest. Most of them are ads for something or other. I just deleted one a minute ago that probably had some good things to learn &#8212; somewhere. But I didn&#8217;t have the patience to wade through it to find which link might lead me there.</p>
<p>I did read somewhere that short emails get delivered more readily than long ones. Don&#8217;t know if that&#8217;s the truth, but I read it. That would be a good reason to link to your longer message on a web page if it&#8217;s true.</p>
<p>So what do you think? What kind of ezine do you prefer? (I know that my tastes are often far removed what what other people think.)</p>
<p>And what about the rest of the format? Would you rather get an ezine with a header, and color, and a few graphics? Or do you appreciate a straightforward, black and white e-mail?</p>
<p>Share your opinion &#8212; and rant a bit if you like!</p>
<p>Marte</p>
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