Archive for 'false promise'
Endorsements Can Ruin Your Credibility
There’s a person I’ve been following for a while who puts out some good, useful information. And while I haven’t yet purchased anything from her, I have considered it. But now… I’m reconsidering that thought. Why? Because yesterday she wrote a persuasive email introducing her followers to one of her colleagues. She wrote quite a [...]
Posted: November 16th, 2011 under customer relations, effective marketing, expectations, false promise.
Tags: affiliate marketing, credibility in marketing
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Your Word: An Important Part of Marketing
Say you’ve learned all the right things to do with advertising – from writing compelling copy, to mailing to the right people, to placing ads in all the right places, to following up until you have the customer. None of that will help you earn a living if you let those customers down once you [...]
Posted: March 11th, 2009 under advertising, customer service, false promise, marketing.
Tags: big promise, customer service, hughes net, keeping your word, marketing, professional reputation
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What do you think of this marketing technique?
Here I am, back in the “Am I the only one” mode. What do you think about e-mail letters that offer you some great info for free if you click over to their page – then ask for your information – and then tell you you can only get that great free info when you [...]
Posted: January 14th, 2007 under ads, bogus, false promise, marketing, promises, promotions.
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