Archive for 'fundraising'
Fundraising – The Idea is to Make Your Donors Glad to Give
You probably know that guilt is one of the reasons why people donate to causes. But apparently some non-profits believe that it’s guilt over not donating that motivates people. No, no, no! It’s guilt over something they did or didn’t do in the past. Perhaps over a time when they could have helped someone and [...]
Posted: April 2nd, 2010 under fundraising, fundraising copywriter, gratitude.
Tags: attracting donors, copywriting, donations, fundraising
Comments: none
Marketing or Fundraising – you have to ask for what you want
Have you ever met a sales person who just kind of hung around talking, but never asked you to buy anything? Some of them talk so much that even if you’d been thinking about it, something they’ll say along the way will change your mind. They talk you out of the purchase. The same thing [...]
Posted: May 20th, 2009 under fundraising, marketing.
Tags: fundraising, fundraising video, learning to ask, marketing
Comments: none
Wanted: Your Opinion on Why Donors Quit Giving
Not long ago I sent an ezine out to my fundraising followers giving some reasons why donors quit giving, and of course, why they should avoid making those mistakes. Among other things, I mentioned failure to send a thank you note – because that’s the #1 reason why donors become soured on an organization. But [...]
Posted: May 12th, 2009 under fundraising, fundraising copywriter.
Tags: donations, donor gifts, fund raising, reasons to quit donating, why donors leave
Comments: 1