Thoughts on Real Estate Marketing…

Even if yours is a holiday message, remember the basic rules in client communication. It’s all about THEM. Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.” Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could [...]

Isn’t it funny – a holiday that has religious beginnings is so universally celebrated by people of every faith? I think it’s wonderful. I also think it’s yet another opportunity to reach out to your sphere of influence and your prospects. For your sphere, you could simply send a greeting. Perhaps that Irish blessing that [...]

Be sure that past clients know your name and phone number during the holiday season. You never know which of their visitors might need your services.

Did you know that Halloween is the biggest spending holiday of the year? I was shocked when I learned that aside from gift-giving, Halloween even outranks Christmas in terms of dollars spent. A trip through the shopping malls this past week showed me why… I saw everything from strings of lights shaped like pumpkins or [...]

Did you do a promotion for St. Patrick’s Day? I’ll have to admit that I did not do any promotion for my copywriting business – but I think we all should be looking at each of the holidays that come along as a good reason to make contact with our client lists, and even reach [...]