Thoughts on Real Estate Marketing…

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Which comes first? Marketing yourself, or marketing your listings? And which is more important – branding or direct response? And what about service? Without it, the rest doesn’t count. They’re all important, and they all need to be done at one time. It can be confusing and time-consuming. Perhaps that’s why the majority of Realtors [...]