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Archive for 'hype in marketing'

Is There a Place for Hype in Real Estate Marketing?

On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]

Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
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