Thoughts on Real Estate Marketing…

This morning Copy Blogger shared an infographic that made my head spin. This timeline of social networking starts in 1971 with the first email, goes on to 1980 when Usenet created an online bulletin board, and takes us to the first personal blog in 1994, to Twitter in 2006, and on through today, when Pinterest [...]

This morning my husband asked me to go online and order a pump part. That should be easy, right? It’s a name brand pump and a part which routinely needs to be replaced. So I typed “Goulds pumps parts” into a Google search. Thinking it might be best to go direct to the manufacturer, I [...]

Yesterday I took time to try to opt out of a dozen or so mailing lists. Some of them were duplicates for my 2 email addresses. Some of them are there because someone purchaed or “scraped” my address from the web. Some are things I asked for but no longer want or need. Whatever the [...]

A real estate agent needs his or her own website. A bio on the company site is helpful, but unless there are only 2 or 3 agents in the company, it’s not going to get you much business. It’s best function would be to give you a link to your own site. You need your [...]

In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]

Yesterday I was searching for information to use while writing a web page for a client. In that search I came upon a page that looked like it might have what I wanted. The type was awfully small and the paragraphs awfully long, but I thought I’d try to tough it out and see if [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]

Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.) [...]

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]