Thoughts on Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]

Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.) [...]

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]

Video is the wave of the future – I know, because “everyone” says so. But guess what? It’s not the be-all and end-all that some proclaim. Why? Because people like me will never see it, never hear it. We’re that bunch who live away from the cities – away from easy access to high speed [...]

How many times have you heard someone say that? Usually, it’s when they’ve been complaining about lack of business and someone is throwing out suggestions for improvement.  In most cases, the person doing the suggesting is someone who has gotten results with whatever marketing tactic they’re suggesting. Now I realize there ARE some ideas that [...]

This afternoon my son sent me a link to a good article about finding who your customers are and writing specifically to them. I enjoyed it, right down to the next to last paragraph, when the writer threw in my least favorite four-letter word. For me, that pretty much destroyed the message. Or at least [...]

Have you read the article about Anthony Weiner – and the big controversy over him sending photos of himself to young women? The comments after the article are what’s really interesting. Some say he should not be judged for anything he did in private. What they’re forgetting is that NOTHING in cyberspace is private. Even [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]