Thoughts on Real Estate Marketing…

Have you read the article about Anthony Weiner – and the big controversy over him sending photos of himself to young women? The comments after the article are what’s really interesting. Some say he should not be judged for anything he did in private. What they’re forgetting is that NOTHING in cyberspace is private. Even [...]

Most of us don’t read our own websites. After all, we know what they say, right? But every now and then it’s a good idea to go back and take the time to read, checking for errors, ways to make the copy more effective, and opportunities for better SEO. First – proofread for errors. Mistakes [...]

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

Earlier this week I wrote an Active Rain post about website errors – and making sure that your location, as well as your contact information, is plainly visible on your home page. Tonight I ran into a different sort of “Oops.” I was going through old emails and writing follow-up notes to people who had [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]

When someone clicks on your web page, does it automatically start playing music? That might not be a good idea. It hadn’t occurred to me until today, when I got a political email with a bold warning – twice. Warning: When this page opens, music will be playing. At first I just thought that was [...]

Today I got an email that read as follows: Urgent, Just add this to your Paypal account and your done. Expect to start receiving your checks from paypal *or clickbank with 1 more click: <email address was here> Please configure this immediately to get paid before this expires. Sincerely, Payment Support Team The subject line [...]

Last night I wrote an Active Rain post about foreign investors buying residential real estate in the U.S. In the year ending in April 2010, their purchases had accounted for 7% of the sales – and predictions are that this year that number will be higher. Thus, real estate agents in the communities they prefer [...]

Internet marketers who hide are asking NOT to be believed. Be proud of what you’re selling and create trust by revealing your true identity.