Archive for 'marketing copy'
Have you ever read something that “should” be good and informative, but it was so boring that you just couldn’t keep your mind from wandering? You can probably blame passive voice. If you’re like me you probably forgot all those grammar terms from High School. After all, you don’t exactly go around discussing “voice” or [...]
Today I received a marketing promotion from a company I didn’t know, sending me information I didn’t request. That being the case, I have no idea why I read far enough to realize that theirs was a perfect message to use both as a brain exercise and as an illustration. Was their writer being paid [...]
Invisible. No, I don’t mean it isn’t there at all. I mean that no one notices the individual words or sentences. Instead, readers absorb the message the words were written to convey. That’s why it’s so important to proofread for typos, misused words, and misspellings.As soon as a reader gets stopped by a word that’s [...]
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing
Like this graphic? Get more content marketing tips from Copyblogger. Thanks to Brian Clark at Copyblogger for sharing… His words of wisdom apply no matter what goods or services you’re selling.
Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]
Posted: March 22nd, 2012 under effective marketing, marketing, marketing copy, real estate marketing, real estate self promotion.
Tags: effective marketing, real estate marketing, specificity in marketing
If your marketing copy is falling flat, this might be the reason why.