Archive for 'marketing copy'
How’s Your Marketing Voice? Active or Passive?
Have you ever read something that “should” be good and informative, but it was so boring that you just couldn’t keep your mind from wandering? You can probably blame passive voice. If you’re like me you probably forgot all those grammar terms from High School. After all, you don’t exactly go around discussing “voice” or [...]
Posted: March 24th, 2013 under grammar, marketing copy.
Tags: grammar in marketing, marketing copy
Comments: none
Marketers – Do this Brain Exercise to Sharpen Your Own Copy
Today I received a marketing promotion from a company I didn’t know, sending me information I didn’t request. That being the case, I have no idea why I read far enough to realize that theirs was a perfect message to use both as a brain exercise and as an illustration. Was their writer being paid [...]
Posted: February 26th, 2013 under marketing copy.
Tags: clarity in marketing copy
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What does really good marketing copy look like?
Invisible. No, I don’t mean it isn’t there at all. I mean that no one notices the individual words or sentences. Instead, readers absorb the message the words were written to convey. That’s why it’s so important to proofread for typos, misused words, and misspellings.As soon as a reader gets stopped by a word that’s [...]
Posted: November 4th, 2012 under marketing copy.
Tags: effective marketing copy, real estate marketing copy
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When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes
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Content Marketing: When Choosing Keywords, Focus on the Core Idea
Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing
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Is Your Marketing Copy Worth Reading?
Like this graphic? Get more content marketing tips from Copyblogger. Thanks to Brian Clark at Copyblogger for sharing… His words of wisdom apply no matter what goods or services you’re selling.
Posted: March 25th, 2012 under copywriting, marketing, marketing copy.
Tags: ad copy, copywriting advice, marketing copy
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Are you using this lazy lie in your marketing materials?
Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]
Posted: March 22nd, 2012 under effective marketing, marketing, marketing copy, real estate marketing, real estate self promotion.
Tags: effective marketing, real estate marketing, specificity in marketing
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Is your marketing copy falling flat? Here’s why
If your marketing copy is falling flat, this might be the reason why.
Posted: February 7th, 2012 under copywriting, marketing copy.
Tags: copywriting, effective marketing, marketing copy
Comments: none