Thoughts on Marketing…

After my weekly real estate marketing ezine went out this morning, a nice lady named Kaye wrote and asked if there was a copy on line somewhere. She thought it would be helpful for agents and for homesellers. So I decided to duplicate it here… How to get your listing clients to help sell their [...]

What to do with nosy neighbors at your open houses? Welcome them! In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the “official” open house start time, so they’ll feel special.That [...]

Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.

Mortgage payments may be cheaper than rent if your community has been hit hard by foreclosures. And, rents may be rising. Show your buyers why now is a good time to make a home purchase.

Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]

How’s that for a combination? As most people know by now, The Secret is all about focusing on what you want and giving no energy to things you don’t want. It has come under fire from some quarters because some people believe that means just thinking and no doing. And of course, that doesn’t work. [...]