Archive for 'marketing letters'
Use the rule of threes to keep your marketing message moving forward.
Posted: October 9th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, marketing letters, real estate copywriting, real estate marketing, real estate prospecting.
Tags: copywriting, effective marketing copy, effective marketing message, real estate copywriting
This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]
Beginning marketers often fall into the mistaken notion that marketing yourservices means talking about yourself. No – it doesn’t. Marketing means talking about things that matter to your prospective clients. It means recognizing their worries, their goals, their problems, and their hopes. It means showing them that the product or service you provide can either [...]
If you own a home, you’ve probably received real estate letters suggesting that you list it for sale. And in all probability, most of them began with one of two words: “I” or “We.” This is the number one mistake made by marketers of all kinds, and real estate agents are at the top of [...]