Thoughts on Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

Over the past few weeks, a self-proclaimed marketing expert has been filling my in-box with goofy letters. He wants me (and everyone else on his list) to promote his books and to invest in his new marketing company. He says he’s an expert marketer. But I have good reason to doubt that. The copy he [...]

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]

… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]

Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.

Real estate agents lose out on a rich source of future business when they ignore past clients. Here’s why.

Yesterday I told you about one ridiculous email – here’s one that makes a similar, yet even more annoying mistake. (At least, it’s more annoying in my opinion.) The subject line was: “You are about to lose a couple hundred dollars” Here’s the beginning of the letter – which, like yesterday’s example, doesn’t tell me [...]