Thoughts on Real Estate Marketing…

This is a SEO mistake that’s also an email message mistake, because no matter where you make it, it annoys real people.  Google is trying to create a better “user experience” for people using the Internet. As a result, what annoys a visitor also annoys Google. Thus, a mistake in your web page layout could [...]

Wow! Some folks are really good at dumb marketing mistakes. My inbox just presented me with a startling subject line: “Watch this video or unsubscribe from my list.” Since I always try to be obliging, I immediately unsubscribed from his list. That really worked well, don’t you think?

A few minutes ago I received an email with the subject line: “Don’t ignore this.” The message itself informed me that the sender had written me yesterday and I had not responded – so I had BETTER respond today. As the old saying goes: “Three guesses about what I did, and the first two don’t [...]

With permission from Bob Bly, the following is reprinted from his April 2 email message: ***Does Facebook marketing fail?*** “Like seven-year old soccer players, we insist on chasing the ball in a pack. The latest ‘ball’ of course is social media,” says Ian Percy.* But, according to Ad Age, a six-week study of Facebook’s Fan [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

Over the past few weeks, a self-proclaimed marketing expert has been filling my in-box with goofy letters. He wants me (and everyone else on his list) to promote his books and to invest in his new marketing company. He says he’s an expert marketer. But I have good reason to doubt that. The copy he [...]

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]