Archive for 'marketing mistakes'
False Urgency a Poor Marketing Tactic
Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.
Posted: December 22nd, 2010 under internet marketing, marketing, marketing mistakes, trust in marketing, truth in advertising, web marketing.
Tags: advertising, effective marketing, marketing, truth in advertising
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Real Estate Marketing Mistakes – Forgetting Past Clients
Real estate agents lose out on a rich source of future business when they ignore past clients. Here’s why.
Posted: November 9th, 2010 under marketing, marketing mistakes, marketing real estate, real estate marketing, real estate prospecting.
Tags: effective marketing, marketing, marketing mistakes, real estate marketing
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A Really Annoying Email Mistake
Yesterday I told you about one ridiculous email – here’s one that makes a similar, yet even more annoying mistake. (At least, it’s more annoying in my opinion.) The subject line was: “You are about to lose a couple hundred dollars” Here’s the beginning of the letter – which, like yesterday’s example, doesn’t tell me [...]
Posted: September 8th, 2010 under e-mail marketing, email marketing, marketing mistakes.
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An E-mail Marketing Mistake to Avoid Like the Plague
Assuming readers know who you are and why you’re writing is a sure way to cause your email appeals to fail. When writing follow-ups, assume that your reader missed your first message, and re-state the reasons why he should be interested in your offer.
Posted: September 7th, 2010 under e-mail marketing, email marketing, marketing mistakes.
Tags: email marketing, marketing mistakes
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