Thoughts on Real Estate Marketing…

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Share the cost of mailing with a complimentary business. Then cross promote each other for even more impact.

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]

Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

“Learn to say no. It will be of more use to you than to be able to read Latin.” 19th Century Preacher & Author, C.H.Spurgeon You’re probably bombared with ideas for marketing your product or service – and every salesman who calls on you and every marketer who e-mails you has a great story to [...]