Thoughts on Marketing…

If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.

New real estate agents do need to spend a little money to market their real estate services. But they don’t need to spend a whole lot more. Here’s what to do…

Be sure that past clients know your name and phone number during the holiday season. You never know which of their visitors might need your services.

Real estate agents lose out on a rich source of future business when they ignore past clients. Here’s why.

Now that the boom times in real estate are over, agents need to market aggressively if they wish to succeed. Here’s how.

Create a successful real estate career by choosing a farm area, then tending that farm. When nurtured well, those homes and homeowners will become your personal cash crop.

Mortgage payments may be cheaper than rent if your community has been hit hard by foreclosures. And, rents may be rising. Show your buyers why now is a good time to make a home purchase.

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]