Thoughts on Real Estate Marketing…

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]

Everyone knows that we should test and test and test – trying different headlines, different offers, etc. But how often do we test the day and time when we send our messages? I have to admit that I’ve been lax in this – but I intend to start keeping track a little better. What got [...]

You’ve heard that one plenty of times, haven’t you? But how can you apply it to yourself and your business in this extremely tough economic climate? Start by using every low and no-cost method available to promote your business! Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and [...]

Yesterday we talked about how Realtors can profit by targeting rental buyers, and how others who provide services should step in now and market themselves to Realtors who list repossessions. Now think for a minute about becoming a rental manager, taking care of details for those rental buyers and freeing up their time to find [...]

I wish I could take credit for this one, but I’ll have to admit that I read it on a forum somewhere. Halloween is fast approaching – so soon now that the checkers in the grocery store today were discussing their costumes and what they can wear that will be comfortable to work in all [...]

The more I learn about search engine optimization, the more fun it is. A few weeks ago I listened to a great seminar presentation on the subject and set to work on my own sites. I managed to get web copywriting from nowhere to page 2 on Google, and then got fundraising copywriting on page [...]

Business is like a wheelbarrow -It stands still unless somebody pushes it. This week the Real Estate forums are filled with people wishing they could figure out how to make a start in their careers. They talk of working at it for a year or more, and getting nowhere. If you’re suffering from this problem, [...]