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Archive for 'marketing your real estate services'

Real Estate Marketing – Follow-up Letters

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

Realtors – Don’t Stop Marketing Now!

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Build Trust With Prospects by Revealing Your Identity

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake. If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees. No one [...]

Profiting from the real estate downturn, part III

Sad to say, many Realtors and others who serve the real estate market will drop out over the next few months. They’ll buy into the gloom and doom and stop trying. We have to be honest here, and realize that a whole lot of agents who got in when the market was hot weren’t really [...]