Thoughts on Real Estate Marketing…

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake. If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees. No one [...]

Sad to say, many Realtors and others who serve the real estate market will drop out over the next few months. They’ll buy into the gloom and doom and stop trying. We have to be honest here, and realize that a whole lot of agents who got in when the market was hot weren’t really [...]