Thoughts on Marketing…

If you own a home, you’ve probably received real estate letters suggesting that you list it for sale. And in all probability, most of them began with one of two words: “I” or “We.” This is the number one mistake made by marketers of all kinds, and real estate agents are at the top of [...]

September will be here in a couple of days – and if your summer has been as busy as mine, you may have let your marketing slide. It’s easy to do when you’re running around trying to take care of summer business. It’s especially difficult to keep up if you have kids and summer activities [...]

Tonight I got another goofy email: “Hi Marte, I wanted to follow up about that our Summer Special Offer, which allows you to save 50% of your budget, ends in 3 days. Place an order today and we will build 50% Bonus Links For Your Order For Free! Offer ends on August 21. Order now.” [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]

Today’s mail was full of goofy things – one of them was from a service that sends links to blog posts. The title for the first post said, in part, “Guiding Your Down the Path to Home Ownership.” That was strange enough – guiding your what down the path? Then, although the title indicated that [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

When blogs first came on the scene, they were like online diaries. People were writing long rambling descriptions of their day, right down to what they ate for lunch and what time the plumber arrived to hook up the new dishwasher. And aside from family and close friends, no one was reading them but the [...]

I know – that’s a generalization and we shouldn’t generalize. I should have said “A whole lot of your customers are in a hurry.” But the point is still the same. Even people who aren’t in a hurry don’t like to waste their time on unnecessary, boring activities. I’m cranky about it this morning, because [...]

I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]

Baby boomers make up a huge part of the buying public right now. And studies show that women over 50 control a mammoth percentage of the nation’s wealth. This is a group with buying power, so if your product or service is one that would appeal to them, you’d do well to target them in [...]