Archive for 'marketing'
QR Codes – A Waste of Time?
After reading this article from Imedia Connection, I’d have to say yes, they can be a waste of both time and money. That is, unless you take the time and make the effort to use them as an integrated part of your overall marketing campaign. The article, which tells the stories of 3 major failures, [...]
Posted: June 15th, 2012 under marketing.
Tags: effective use of QR Codes, how to use QR codes, tips for QR code use
Comments: none
When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes
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Content Marketing: When Choosing Keywords, Focus on the Core Idea
Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing
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Should You Invest Time and Money in Facebook?
With permission from Bob Bly, the following is reprinted from his April 2 email message: ***Does Facebook marketing fail?*** “Like seven-year old soccer players, we insist on chasing the ball in a pack. The latest ‘ball’ of course is social media,” says Ian Percy.* But, according to Ad Age, a six-week study of Facebook’s Fan [...]
Posted: April 2nd, 2012 under Facebook Marketing, marketing, marketing mistakes.
Tags: Bob Bly, effective marketing, Facebook marketing, marketing on Facebook
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Are You Embarrassed to Admit that you Need a Copywriter?
If so, you aren’t alone. My own best friend is. Every time she calls me for help with copywriting, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy. Why? She’s brilliant at accounting, and I’m not at all [...]
Posted: March 30th, 2012 under copywriting, effective marketing, marketing.
Tags: effective marketing, hire a copywriter, value of a copywriter, well-written letters, why hire a copywriter
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If you ever feel “stuck” on how to start a marketing message…
It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]
Posted: March 29th, 2012 under advertising, copywriting, e-mail marketing, effective marketing, marketing, web marketing.
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A Challenge to All Real Estate Agents – and those connected with real estate
In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]
Posted: March 28th, 2012 under effective marketing, internet marketing, marketing, real estate marketing, real estate self promotion, web marketing.
Tags: advertising for real estate, internet exposure for real estate, marketing real estate services, real estate marketing
Comments: 5
Is Your Marketing Copy Worth Reading?
Like this graphic? Get more content marketing tips from Copyblogger. Thanks to Brian Clark at Copyblogger for sharing… His words of wisdom apply no matter what goods or services you’re selling.
Posted: March 25th, 2012 under copywriting, marketing, marketing copy.
Tags: ad copy, copywriting advice, marketing copy
Comments: none
Are you using this lazy lie in your marketing materials?
Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]
Posted: March 22nd, 2012 under effective marketing, marketing, marketing copy, real estate marketing, real estate self promotion.
Tags: effective marketing, real estate marketing, specificity in marketing
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Why A Marketing Niche Can Expand Your Sales
Have you ever heard the expression “Jack of all trades and master of none?” It used to be a common one – describing people who knew a little bit about a lot of things and could perform a variety of tasks. The down side was that they weren’t expert at any of them. That’s what [...]
Posted: February 3rd, 2012 under marketing.
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