Archive for 'marketing'
Could You be Missing a Marketing Opportunity Like this One?
Today was errands day, so I stopped in at the local health food store to pick up some supplements.
I couldn’t find what I wanted so waited until the owner finished with her customer to ask for her help. Meanwhile, I wandered around, looking at other things.
What did I find but a whole shelf [...]
Posted: March 19th, 2010 under marketing.
Tags: effective marketing, marketing, small business
Comments: 1
Do You Ever Look at Your Phone Number?
I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.)
Specifically, it was about what can happen if you fail to check to see that [...]
Posted: March 12th, 2010 under effective marketing, mail order, marketing, proofreading.
Tags: details count in marketing, effective marketing, importance of proofreading, mail order marketing, print marketing, proofreading
Comments: 1
Your E-mail Signature is a Silent Salesman
If you’re in business of any kind, your e-mail signature can be an even better “silent salesman” than your business signage, because it’s not fixed in one spot.
You might think it’s only for business correspondence. Many real estate professionals have a signature with their name, the name of the company, a phone number, and the [...]
Posted: March 10th, 2010 under e-mail, e-mail marketing, email marketing, marketing.
Tags: e-mail, e-mail marketing, email, email marketing
Comments: none
Action You Can Take Today to Build Your Business
Want to do something today – right now – that will help build your business?
If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.
In fact, you’ll do even better if you write a dozen thank you notes. And if [...]
Posted: March 1st, 2010 under business writing, communication, customer contact, customer relations, customer retention, effective marketing, inexpensive marketing, letter writing, marketing, marketing on a budget, professional image, public relations, real estate marketing, self-promotion, thank you notes.
Tags: effective marketing, follow up, law of attraction, low cost marketing, marketing, marketing budget, self-promotion
Comments: 2
Free e-mail marketing program
If you’ve been wanting to set up an e-mail marketing program but don’t want to lock in to a monthly fee, you’ll like this news.
Yesterday I learned about a system called Mail Chimp that you can use for free as long as your list stays under 500 people. And since it takes a while to [...]
Posted: February 26th, 2010 under e-mail marketing, inexpensive marketing, internet marketing, marketing.
Tags: advertising, email marketing, marketing budget
Comments: none
Unsubscribes that don’t… how rude!
Is your mailbox full of junk? Mine sure is, and some of it is getting really annoying.
I can’t count how many e-mail marketers have been telling me things like “Only 2 days left” – “Today’s the last day!” and similar shouting-type messages for at least the past 3 weeks.
If it’s the last day, fine. Wonderful [...]
Posted: February 25th, 2010 under advertising, e-mail, e-mail marketing, effective marketing, email marketing, marketing.
Tags: autresponders, email marketing
Comments: none
Use Autoresponders Carefully
You know I’m a big fan of using autoresponders to stay in touch with past, present, and future customers.
But lately I’ve been seeing people doing it all wrong, and I think they’re doing themselves more harm than good.
When customers opt in to get your messages, they expect the messages to hold some interest for them. [...]
Posted: February 17th, 2010 under advertising, e-mail marketing, email marketing, marketing.
Tags: autoresponders, drip campaigns
Comments: none
Don’t Use this Copywriting Shortcut
Last night I somehow ended up on a web page advertising software that would improve your SEO.
According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making a [...]
Posted: February 10th, 2010 under SEO, advertising, marketing, search engine optimization.
Tags: copywriting, copywriting software, effective marketing, marketing, search engine optimization, SEO
Comments: none
Don’t Make Customers Think About Your Message
Whether you’re writing a postal letter, adding copy to your web site, sending an email, or placing an ad in your local newspaper, it’s important that your customers don’t have to think when they read your message.
OK – I hear you telling me that of course they have to think. And they do. They [...]
Posted: February 9th, 2010 under advertising, copywriting, effective marketing, marketing, word choices.
Tags: copy flow, copywriting, marketing, marketing message
Comments: none
No Tomatoes in the Salad – Whose Fault Was That?
Well, it was my fault, of course, because I didn’t buy them. But I’m going to blame the owner of our local grocery store.
It’s his fault, because he not only hired the produce manager, he keeps him on year after year. And because the guy is so rude and nasty, I detour around the produce [...]
Posted: February 7th, 2010 under attitude, marketing.
Tags: attitude, marketing
Comments: none
