Thoughts on Real Estate Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

When you write marketing copy, you hope to persuade. But as it turns out, some of the more popular words that marketers choose have the opposite effect – they ANNOY. A recent Active Rain post posed the question: “Which words make you disregard a marketing message?” Here are some of the replies: Paradigm shift hard-worker [...]

I often get emails and calls from agents who really are embarrassed to admit that they need a copywriter. I find that embarrassment strange. Some of those same agents have no trouble hiring a professional photographer to help them show their listings in the best light. They have no problem with hiring a stager, either. [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.) [...]

Whether you’re in real estate sales or any business where customers make appointments, this restaurant solution can help you solve the problem of “no-shows.” Have you ever been “stood up” by a potential client or customer? If you’ve been in business long, you probably have. People change their minds and somehow “forget” to let you [...]

You might think that since you’ll be away from home, you don’t need your cards. But you do. This is a very small world, and you never know when you’ll meet someone who is either a resident of your community, or plans to relocate there soon. You might also think that since you’re on vacation, [...]