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Pre-written Real Estate Letters Save Time and Money

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Archive for 'open rate'

Why do you choose to open an e-mail?

Last week I wrote an e-mail promotion for a client who wanted to use the subject line: “Mother’s Day Special.” We did, and we got about a 15% open rate with a 6% conversion rate. I’d like to increase her open rate on the next one and still maintain the good conversion rate. But how? [...]

Posted: May 7th, 2007 under copywriting, e-mail marketing, open rate, subject lines.
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