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Archive for 'positive thought'

An Encouraging Sign?

A few years ago, after I quit selling real estate and started writing marketing copy full time, I decided to write a little e-book about buying unimproved property. This book was the result of talking to dozens of land owners who had been “burned” when they bought property – and of seeing the dishonest things [...]

Marketing: Can you adopt the Chrsysler Mindset?

This morning I read a short article about Chrsyler and their new campaign to sell the new Dodge Ram pickup. Because of the price of fuel, truck sales are down – way down.  But they aren’t giving up. Instead, creative officer David Lubars was quoted as saying “We know the amount of people out there [...]

Will hype about "The Secret" turn people away from its message?

Have you read the book or seen the DVD? I personally love the messages they contain, but now we’re seeing a lot of “Anti-Secret” comments and I have trouble understanding why. Yes, some people are cashing in big by promoting “The Secret” and selling related products. Some are even selling systems for training your mind [...]