Archive for 'promotions'
No one wants to buy your product – they only want its benefits
You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]
Posted: September 29th, 2008 under ad copy, advertising, benefits, copywriting, customers, effective marketing, marketing, promotions, reaching prospects.
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Are you driving away prospects with offers that are too good to be true…
Today I got a postal mail promotion from a well-known company – in it was a letter about a “system” for making money on the internet that “anyone can do” even if you have to go use the computer at the library. It promised rich rewards for being an “Internet deal maker.” I read the [...]
Posted: March 17th, 2008 under advertising, big promises, copywriting, direct mail marketing, internet marketing, promotions.
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Use the holidays to spark your marketing creativity
Did you do a promotion for St. Patrick’s Day? I’ll have to admit that I did not do any promotion for my copywriting business – but I think we all should be looking at each of the holidays that come along as a good reason to make contact with our client lists, and even reach [...]
Posted: March 15th, 2008 under copywriting, holidays, marketing, promotions, sales.
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What do you think of this marketing technique?
Here I am, back in the “Am I the only one” mode. What do you think about e-mail letters that offer you some great info for free if you click over to their page – then ask for your information – and then tell you you can only get that great free info when you [...]
Posted: January 14th, 2007 under ads, bogus, false promise, marketing, promises, promotions.
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