Archive for 'proofreading'
Edit Your Marketing Copy!
Your marketing copy represents you to hundreds or even thousands of people who will form their opinion of you and the value of your service – without ever meeting you in person. That copy is the first impression, and it could be the only one. Its quality will dictate whether those people begin to build [...]
Posted: May 12th, 2010 under copywriting, marketing, proofreading.
Tags: editing, first impressions, marketing copy, proofreading
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When you write ad copy, avoid these 2 mistakes
Do you write your own advertising copy? Many do, for reasons ranging from budget constraints to not having experienced the value that professionally written ad copy can bring to their business. And that’s fine. You can learn how to do an acceptable job if you spend some time studying the psychology of advertising, read ezines [...]
Posted: April 9th, 2010 under ad copy, copywriting, marketing, proofreading.
Tags: advertising, copywriting, email marketing, proofreading
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Do You Ever Look at Your Phone Number?
I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.) Specifically, it was about what can happen if you fail to check to see [...]
Posted: March 12th, 2010 under effective marketing, mail order, marketing, proofreading.
Tags: details count in marketing, effective marketing, importance of proofreading, mail order marketing, print marketing, proofreading
Comments: 1
Proofreading – one of the most vital steps in marketing
Ever get a marketing letter from someone and change your opinion about them and their business? I try not to let that happen if it’s a person I know – and know that they’re good at what they do – but when I hear from a stranger, I can’t help but form an opinion based [...]
Posted: March 27th, 2008 under copywriting, direct mail marketing, email marketing, marketing, proofreading.
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