Thoughts on Real Estate Marketing…

This morning’s e-mail from the Manta Editorial Team brought an interesting article about telephone prospecting. One of the points they made was that callers are often “too polite.” They warned that when you say “May I please speak to Joe Jones” the answer is apt to be “No. Mr. Jones is too busy right now.” [...]

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]

Or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying [...]

As part of an ongoing “check things out” exercise I’ve been trying to do, tonight I Googled “FSBO letters” to see how my web page ranked. It was on page one, but at the top of the page were a couple of Active Rain posts from 2007 – so of course I had to read [...]

This week the copywriter’s forum I belong to has had a discussion about “lulls in business.” If you’ve been self-employed, even part-time, for very long – you know what those are. Consistent marketing is the only cure! And yet, it’s so hard to do when you get busy. I remember when I was in real [...]