Archive for 'reaching prospects'
Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact with clients is essential and social networking is the way to get this done in a high tech world. In my experience selling [...]
Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]
Posted: August 25th, 2011 under reaching prospects, real estate marketing, real estate prospecting, real estate self promotion.
Tags: real estate marketing, real estate prospecting, real estate self-promotion
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]
It all depends upon who they are and where they live. If they’re city dwellers and have a good income, perhaps. If they live in the country, probably not. Less than half of internet users have high speed, so if video is the only way they can get your message – they won’t get your [...]