Archive for 'real estate advertising'
What is an empty adjective? It’s a word that doesn’t really mean anything – but it can mean different things to different people. For example: nice, large, small, great, pretty, cozy, cute, huge, and spacious. You’ve read hundreds of real estate ads filled with those empty adjectives. If you’re writing them, it’s time to stop. [...]
Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact with clients is essential and social networking is the way to get this done in a high tech world. In my experience selling [...]
When I started this post it was about how blogging can help a real estate business. But really, blogging can help every small business person. And for those on a marketing budget, it’s not only valuable, it’s darned near free. Look at all it can do: When you offer good information and advice, it keeps [...]
Posted: June 13th, 2012 under blogging, real estate, real estate advertising, real estate blogging, real estate marketing, real estate self promotion, realtor promotion.
Tags: pre-written real estate blog posts, real estate blog post service, real estate blogging
This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]
Posted: May 11th, 2012 under real estate, real estate advertising, real estate marketing, real estate prospecting, real estate self promotion, Uncategorized.
Tags: marketing, marketing mistakes, real estate marketing, real estate self-promotion
Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]
Posted: April 23rd, 2012 under prospecting, real estate advertising, real estate letters, real estate marketing, real estate prospecting.
Tags: buyer prospecting letters, homeowners on the rebound, homeowners returning to the market, real estate letters
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate
What to do with nosy neighbors at your open houses? Welcome them! In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the “official” open house start time, so they’ll feel special.That [...]
Trying to be all things to all people never works – not even in real estate. The more you try, the more scattered you become and the more your work suffers. Instead, decide which customers and which properties interest you most, and concentrate your efforts on serving them well. You might prefer first time buyers, [...]
Posted: January 28th, 2011 under marketing, real estate advertising, real estate marketing, real estate self promotion.
Tags: marketing, real estate marketing, real estate self-promotion
Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.
Posted: December 22nd, 2010 under advertising, marketing homes, marketing real estate, real estate advertising, real estate copywriting, real estate marketing.
Tags: advertising homes for sale, marketing homes for sale, real estate, real estate advertising, real estate marketing
Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.
Posted: December 13th, 2010 under real estate advertising, real estate listings, real estate marketing, realestate.
Tags: real estate, real estate marketing, real estate photos, selling real estate