Thoughts on Marketing…

On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]

What to do with nosy neighbors at your open houses? Welcome them! In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the “official” open house start time, so they’ll feel special.That [...]

Trying to be all things to all people never works – not even in real estate. The more you try, the more scattered you become and the more your work suffers. Instead, decide which customers and which properties interest you most, and concentrate your efforts on serving them well. You might prefer first time buyers, [...]

Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.

Holiday real estate marketing leads to first quarter commission checks. Here are a few good reasons why it’s important to keep your services “on the market” this holiday season.

The following is reprinted from my real estate ezine this week… If you aren’t getting those messages and would like to, just fill out the form at the left… A New Real Estate Marketing Idea? This week I got an email offering me free membership in a site that posts real estate coupons on line. [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]