Thoughts on Real Estate Marketing…

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]

This morning, as I sat reading the latest news about the mortgage bailout, I started to wonder about that. The reporter quoted one man who said that nearly every other home on his street had a for sale sign, and some real estate brokers are actively advertising that they have dozens of foreclosure properties for [...]

This one is for you Realtors. My Real estate help ezine today is about the experiences a friend has had in trying to find a good Realtor to sell his house… After two bad experiences with hiring the wrong agents last year, he’s been interviewing plenty of agents trying to find someone with enthusiasm and [...]

I wish I could take credit for this one, but I’ll have to admit that I read it on a forum somewhere. Halloween is fast approaching – so soon now that the checkers in the grocery store today were discussing their costumes and what they can wear that will be comfortable to work in all [...]

Hi All, Today I had a conversation with a lovely Realtor named Ramona. She asked if it was really necessary to give the location of a house in a real estate ad, or if leaving it out would make more people call to see where it was. My experience has been that if the location [...]

Boy! I don’t know if advertisers are getting lazy, or if they don’t want to be bothered with people responding to their ads. This week’s local paper brought yet another fine example of making things tough on the audience. This time the ad was for retail rental units in a large building. The advertiser bought [...]

A wise man will make more opportunities than he finds.Francis Bacon (1561-1626) …and when you’re starting a real estate career, it’s up to you to make the opportunities. Remember that there are over one million Realtors working in the U.S. You have plenty of competition, so doing the same things everyone else is doing isn’t [...]

Once again, our Saturday newspaper was filled with ads for homes for sale. And once again, 90% of the ads were completely uninspiring. Very few did anything to narrow the selection so a poor buyer would know which agent to call or which house might be worth viewing. At the very least, real estate advertising [...]