Thoughts on Real Estate Marketing…

Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]

Why are most agent bios written in the 3rd person? A good question, and one that agents often ask when I begin their bios. Agent bios are probably written in the 3rd person because it seems less self-centered. A narrative written about you sounds somehow “softer” than a page filled with “I,” “I,” and more [...]

If you haven’t chosen a niche, you should. Then you should promote it on your website and in your real estate agent bio. But with so much to choose from, how do you do it? You can begin with what you know. For instance, a neighborhood or a type of property that you know well. [...]

Yes, a new real estate agent can have an effective agent bio. The purpose of a real estate agent bio is to give your website visitors a reason to choose you as their agent, and they’re looking for more than just years of experience or professional designations. What people are looking for when they choose [...]