Thoughts on Real Estate Marketing…

As part of an ongoing “check things out” exercise I’ve been trying to do, tonight I Googled “FSBO letters” to see how my web page ranked. It was on page one, but at the top of the page were a couple of Active Rain posts from 2007 – so of course I had to read [...]

Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings. But what should you say? That seems to be a question that is uppermost on many agents’ minds right now. But first let’s talk about what you should NOT say. You [...]

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

Write your real estate letters to one person – even though you may be mailing it to 1,000. One person at a time will read it, and that person needs to feel like it was written just for him or her.

Have you paid attention to the real estate prospecting letters you get in the mail? Most of those real estate letters begin by breaking the #1 rule in copywriting: It isn’t about you. Because those agents think the letters are about them, they begin the very first sentence with the word “I” or “We.” As [...]

If you own a home, you’ve probably received real estate letters suggesting that you list it for sale. And in all probability, most of them began with one of two words: “I” or “We.” This is the number one mistake made by marketers of all kinds, and real estate agents are at the top of [...]

Your real estate letters can do more harm than good if you send them to the wrong people! People – all of us – want to be seen as individuals. And your prospects are people. If they’ve taken the time to sign in at an open house or ask for a special report on your [...]