Thoughts on Real Estate Marketing…

Who lists a house in December? A seller who is serious about getting that house sold? Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many other real estate agents will be goofing [...]

What to do with nosy neighbors at your open houses? Welcome them! In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the “official” open house start time, so they’ll feel special.That [...]

Looking out the window at my yard gives me definite mixed feelings. I’m thrilled to see the snow gone and the flowers tentatively poking their noses up out of the dirt. I look forward to spending happy hours crawling around out there, getting dirty. But not quite yet. The sun shows up every day or [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.

Get exposure for your new listings and begin establishing yourself as “the neighborhood’s real estate agent” by faithfully sending “just listed” cards to everyone in the neighborhood every time you take a new listing. If you’re consistent with your mailings, before long you’ll be known as the neighborhood expert – the one they call first! [...]

When you as a new real estate agent get a listing lead, do your homework before meeting with the sellers. Then go prepared to show the benefits of choosing you to list the house.

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

My husband has decided he wants to move – he isn’t quite sure where to, but somewhere on water so he can walk out the door and get in his boat. Of course, he knows it has to be somewhere that will also accommodate a horse and a garden spot. So, he’s been searching the [...]