Thoughts on Marketing…

Want to do something today – right now – that will help build your business?
If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.
In fact, you’ll do even better if you write a dozen thank you notes. And if [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction.
One such way is to give extra attention to your title tags. You know, those words that sit up there at [...]

Everyone knows that we should test and test and test – trying different headlines, different offers, etc.
But how often do we test the day and time when we send our messages?
I have to admit that I’ve been lax in this – but I intend to start keeping track a little better.
What got me thinking about [...]

You’ve heard that one plenty of times, haven’t you?
But how can you apply it to yourself and your business in this extremely tough economic climate?
Start by using every low and no-cost method available to promote your business!
Craig’s List offers free ads, local bulletin boards offer space for your card, service groups and the Chamber of [...]

No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]

When did Google make the change? Looks like maybe it was while I was sleeping.
In light of the housing crisis and the number of real estate agents who are scared out of their wits about trying to make a living, I decided to drastically reduce the price of my Real Estate Career Builder course – [...]

This morning, as I sat reading the latest news about the mortgage bailout, I started to wonder about that.
The reporter quoted one man who said that nearly every other home on his street had a for sale sign, and some real estate brokers are actively advertising that they have dozens of foreclosure properties for sale [...]

Sad to say, many Realtors and others who serve the real estate market will drop out over the next few months. They’ll buy into the gloom and doom and stop trying.
We have to be honest here, and realize that a whole lot of agents who got in when the market was hot weren’t really [...]

My husband has decided he wants to move – he isn’t quite sure where to, but somewhere on water so he can walk out the door and get in his boat. Of course, he knows it has to be somewhere that will also accommodate a horse and a garden spot.
So, he’s been searching the internet [...]

I wish I could take credit for this one, but I’ll have to admit that I read it on a forum somewhere.
Halloween is fast approaching – so soon now that the checkers in the grocery store today were discussing their costumes and what they can wear that will be comfortable to work in all day. [...]