Thoughts on Real Estate Marketing…

Do you realize that the people who do the most – for customers, clients, and even friends – are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters, web copy, or an agent bio I ask them to [...]

Common knowledge (and common complaints) among real estate agents is the fact that buyers and sellers refuse to take sound advice from them. Some take advice from their brother-in-law, their car mechanic, their child’s first-grade teacher, or a news report before they listen to the professional they’ve chosen to help them. Why is that? My [...]

Do you put flyer boxes in front of your listings? Do you hand out flyers at open houses? Do you send flyers in the mail or distribute them in meetings? And if you do – do you spend too much time and/or money creating them? Some agents use a publisher program to create their own [...]

Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]

An interesting theory about blogging for business fell into my inbox this week, and I’ve been pondering it ever since. I wonder how it applies to real estate marketing – or if it does. We all know that successful marketing is about the prospect / client – not about the person, product, or company doing [...]

When marketing your real estate services, do you sell savings or time? An interesting email I received this morning cited “7 Scientifically Based Copywriting Tips.” One of those tips said to be wary of selling “savings” and to instead sell “time.” So I thought about how that applies to your business of selling real estate, [...]

Successful real estate agents market themselves in many ways. Without self-promotion, they wouldn’t stay in business. I believe including your photo on your business card is one of the most effective things any agent can do. Of course, I know some people disagree – and they will never put a photo on their real estate [...]

After reading  an article entitled 12 Buzzwords You’ll Hear in 2013  I started thinking that we don’t need more of these crazy words. For instance: Alphanista — “Successful women in powerful positions having it all.” One new “buzzword,” however, makes a lot of sense, and is worth thinking about. That’s “Return on Involvement.” (I know, [...]

Plenty of people – in real estate and in other businesses – think they should be able to write their own marketing copy. They feel that since they know their business better than anyone else, they should be able to write about it and promote it better than anyone else. What they forget is that [...]

If I could have my wish, programs wouldn’t become obsolete. New programs and old programs would work together in harmony, and this annoying problem wouldn’t exist. I don’t get my wish. This week I was reminded twice of the importance of saving Word files in the old format rather than the new. Because as much [...]