Thoughts on Real Estate Marketing…

The Mortgage Debt Relief Act of 2007 is set to expire on December 31. That means that if your clients short sell or go into foreclosure on or after January 1, 2013, they will be liable for Federal Income Tax on all the equity they lost in the housing crash. It’s not bad enough to [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]

Everyone who uses Active Rain has a few reasons why they love it. For one thing, it’s fun. We get to read both serious information and pure nonsense, and we get to know people and look forward to hearing what they have to contribute. For me, it’s educational. Since I write about real estate for [...]

If you haven’t chosen a niche, you should. Then you should promote it on your website and in your real estate agent bio. But with so much to choose from, how do you do it? You can begin with what you know. For instance, a neighborhood or a type of property that you know well. [...]

In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]

Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]

If you ask why one agent prospers when another fails, most will point to a few things: Luck Location – and market conditions in that location Skill Persistence Hard work And of course all those things do play a part. But what lies at the root of those things? Your belief system, and how you [...]

If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]

On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]