Thoughts on Marketing…

Your real estate letters can do more harm than good if you send them to the wrong people! People – all of us – want to be seen as individuals. And your prospects are people. If they’ve taken the time to sign in at an open house or ask for a special report on your [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]

Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction. One such way is to give extra attention to your title tags. You know, those words that sit up there [...]