Archive for 'real estate marketing'
Do You Have Buyers Sitting on the Fence?
If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]
Posted: January 21st, 2012 under marketing real estate, real estate marketing.
Tags: effective marketing, real estate marketing
Comments: none
Is There a Place for Hype in Real Estate Marketing?
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate
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Sending Christmas or Hanukkah Messages to Your List?
Even if yours is a holiday message, remember the basic rules in client communication. It’s all about THEM. Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.” Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could [...]
Posted: December 12th, 2011 under holiday messages, holidays, real estate marketing, real estate self promotion, self-promotion.
Tags: holiday greetings to clients, holiday real estate messages, real estate self promotion on holidays
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Who Lists a House in December? Who Buys One?
Who lists a house in December? A seller who is serious about getting that house sold? Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many other real estate agents will be goofing [...]
Posted: November 30th, 2011 under real estate listings, real estate marketing.
Tags: December real estate, real estate listing letters, selling homes in December
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Your Website: A Public Service or a Marketing Tool?
Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]
Posted: November 27th, 2011 under real estate ezine, real estate marketing, real estate self promotion, web copy, web marketing.
Tags: real estate copywriting, real estate marketing, real estate website
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Are You Doing “Rich Real Estate Agent” Activities?
This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]
Posted: November 12th, 2011 under blogging, real estate marketing, real estate prospecting, real estate self promotion.
Tags: make money in real estate, successful agent activities
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New Real Estate Marketing Website Now Live!
Marketing your services as a real estate agent is one of those things most instructors forgot to teach when you were getting that license. And yet, if you don’t do it well, you won’t have a chance to use any of the other things you learned. And it isn’t easy. You can spend thousands of [...]
Posted: October 18th, 2011 under real estate marketing, real estate self promotion.
Tags: real estate marketing, real estate self-promotion
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How to Write an Effective Email Marketing Message
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]
Posted: October 17th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, real estate marketing.
Tags: email marketing, how to write an email marketing message, real estate marketing
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Real Estate Marketing – Automate for Consistent Marketing
Prospecting is one of those activities that real estate agents know they must do, but one that gets shoved to the bottom of the list during busy times. They’ll probably remember to hand out a business card when they meet someone new, but getting a marketing piece written and sent to their sphere of influence [...]
Posted: October 16th, 2011 under real estate letters, real estate marketing, real estate self promotion, web marketing.
Tags: drip marketing, real estate letters, real estate marketing, real estate self-promotion
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Are You Ashamed to Admit that You Need a Copywriter ?
I often get emails and calls from agents who really are embarrassed to admit that they need a copywriter. I find that embarrassment strange. Some of those same agents have no trouble hiring a professional photographer to help them show their listings in the best light. They have no problem with hiring a stager, either. [...]
Posted: October 11th, 2011 under advertising, copywriting, marketing, real estate copywriting, real estate marketing.
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