Thoughts on Real Estate Marketing…

If you’re like most of us, you’ll have extra tasks to perform over the next few weeks. There’s someone in your life you need to shop for – perhaps many someones. You may be expecting visitors over the holiday and need to get the house ready.  You may be making travel plans and arranging for [...]

Real estate marketing messages need to be free of distractions, right? In past blog posts I’ve harped about misused words, the use of abbreviations and initials that confuse readers, and the need to proofread multiple times to catch those typos. It’s important because errors are like stop signs and can cause readers to focus on [...]

Do you really need to build your business by tearing down someone else? It reminds me of the office gossip who tries to make themselves look good by pointing out someone else’s errors. At any rate… a group notice from LinkedIn today got me thinking about the terminology some use in talking about building business. [...]

According to a report I read this morning, the National Association of Realtors says the median time a house was on the market in July was 69 days. Last year at this time, the median number of days on the market was 98. Remember, median is the middle number. Half took longer, half took less [...]

If you pay for Internet homebuyer leads you may be feeling frustrated. You can spend thousands of dollars, get hundreds of leads, and end up with no sales. Why? It could be because too many agents are getting those same leads. The buyers are inundated with calls and emails. It could be because you waited [...]

Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact with clients is essential and social networking is the way to get this done in a high tech world. In my experience selling [...]

The first, of course, is the reason for the holiday. The 4th of July is not just some excuse to take a day (or for some, 10 days) off work. It’s not just a reason to eat, drink, and talk too much. It’s a celebration of our freedom from tyranny. It’s a day to give [...]

When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]

My apologies to you for this mashed together message – WordPress seems to have gone wonky and won’t insert blank  lines between the paragraphs. ————————————————————————————————————————— ————————————————————————————————————————— The idea of providing pre-written blog posts – similar to my pre-written prospecting letters – has been wandering around in my head for months. Finally, I asked the folks [...]

When I started this post it was about how blogging can help a real estate business. But really, blogging can help every small business person. And for those on a marketing budget, it’s not only valuable, it’s darned near free. Look at all it can do: When you offer good information and advice, it keeps [...]