Thoughts on Real Estate Marketing…

Trying to develop a niche for your real estate business? Even if you’re mostly a generalist and are just beginning to focus on a niche, you can use your website to market to that niche. And you can use your website to capture clients in your niche. First, create a web page especially for them. [...]

The term “senior citizen” means different things to different people. And the fact is, many who technically fall into that category do not describe themselves that way at all! NAR has courses for dealing with folks who are “over 50.” But to think everyone who has attained the half century mark is alike is simply [...]

If you haven’t chosen a niche, you should. Then you should promote it on your website and in your real estate agent bio. But with so much to choose from, how do you do it? You can begin with what you know. For instance, a neighborhood or a type of property that you know well. [...]

If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]