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Pre-written Real Estate Letters Save Time and Money

Whether you don't like to write, don't write well, or just don't have time to set up your own drip marketing campaigns... my pre-written letters will come to the rescue.

Choose from fifteen different real estate prospecting letter sets...

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Archive for 'real estate prospecting'

Are You Doing “Rich Real Estate Agent” Activities?

This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]

Use the “Rule of Threes” to Make Your Marketing Messages Flow

Use the rule of threes to keep your marketing message moving forward.

Is writing your marketing materials the best use of your time?

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Are You Ready for the Holidays?

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]

For Sale by Owner Maybe Not Such a Good Idea?

Almost any working real estate professional will tell you that offering your home “For Sale by Owner” is not a very good idea. But partly as a result of a successful website called ForSaleByOwner.com, thousands of homeowners have given it a try. They simply don’t realize the many steps involved in marketing, selling, and closing [...]

Want to List and Sell Expired Listings?

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

Offering Rather Than Asking is a Good Marketing Practice

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]

When using pre-written marketing materials, be careful of the voice

When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words. That’s not necessarily so. Their voice might be damaging to you. For instance: One of my clients was using a service that sent him two blog posts per week. He’s a busy broker, [...]

If You Must Use Pop-Ups…

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Do You Sell Multi-family Properties?

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]