Thoughts on Real Estate Marketing…

Discouraged underwater homeowners can be tempted to just walk away and let the bank foreclose. After all, doing a short sale means doing the work involved with selling a home. Since they aren’t going to realize a profit, why bother? Because they could become victims of a zombie foreclosure – and that would be a [...]

When you’re using postal mail to prospect to a niche market, it’s easy to have good intentions. It isn’t always so easy to be consistent. Consistency counts in prospecting. The first time someone receives your mailing they might not pay much attention. But when they start finding you in their mailbox again and again – [...]

Most homeowners trying to sell by owner really do need your help, they just don’t realize it yet. At first, they think going the FSBO route will save them money – and that it will be easy. You, as a professional real estate agent, know better. But you can’t just insult those FSBO sellers by [...]

Christmas and Hanukka celebrations don’t stop the foreclosure mills from grinding… Feeling filled with cheer and “goodwill toward man” might be pretty tough for people who just received a Notice of Default – or whose foreclosure is well underway. So if you’re skilled at getting short sales sold and closed, they need you to brighten [...]

Many years ago, as I sat in front of a typewriter pounding out prospecting letters, another agent stopped by my desk to laugh at me for the effort – and said he had tried it once and it didn’t work. I said OK and kept on doing what I was doing. I found out later [...]

People do need to buy and sell homes during the holiday months, even while many real estate agents decide to take time off. If you’re working, reach out to homeowners with Holiday Listing Letters.

When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]