Thoughts on Marketing…

This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]

Use the rule of threes to keep your marketing message moving forward.

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]

Almost any working real estate professional will tell you that offering your home “For Sale by Owner” is not a very good idea. But partly as a result of a successful website called ForSaleByOwner.com, thousands of homeowners have given it a try. They simply don’t realize the many steps involved in marketing, selling, and closing [...]

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]

When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words. That’s not necessarily so. Their voice might be damaging to you. For instance: One of my clients was using a service that sent him two blog posts per week. He’s a busy broker, [...]

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]