Thoughts on Real Estate Marketing…

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun. Those folks who were selling weren’t going to be able to buy again for a long time. Well, guess what? A “long time” has now passed. It’s now time to reach out [...]

Or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying [...]

This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]

Use the rule of threes to keep your marketing message moving forward.

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

Here we are, baking in the August heat, and I’m asking you about the holidays. Am I goofy? No, at least not about that. The truth is, NOW is the time to prepare for the holiday season. If you have goods and services that sell as holiday gifts, now is the time to get your [...]

Almost any working real estate professional will tell you that offering your home “For Sale by Owner” is not a very good idea. But partly as a result of a successful website called ForSaleByOwner.com, thousands of homeowners have given it a try. They simply don’t realize the many steps involved in marketing, selling, and closing [...]

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

Everywhere you look, someone wants you to buy what they have to offer. Whether it’s a product or a service, the push is there to buy, buy, buy. You have to wonder if marketers really think their prospective customers are a different breed of animal. After all, they themselves must be tired of of someone [...]