Thoughts on Real Estate Marketing…

When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words. That’s not necessarily so. Their voice might be damaging to you. For instance: One of my clients was using a service that sent him two blog posts per week. He’s a busy broker, [...]

Many website owners use pop-ups to offer more information to site visitors. Even though I don’t like them, I’ve thought about doing it myself. But I sure wouldn’t follow the example I ran across today. That company was insisting. It was worse than my cat when I tell her over and over that NO, she [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]

Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings. But what should you say? That seems to be a question that is uppermost on many agents’ minds right now. But first let’s talk about what you should NOT say. You [...]

Autoresponders are an efficient and cost-effective way to gather new prospects. Use them to create trusting relationships and maintain top of mind awareness with your buyers and sellers of the future.

Choosing a niche may sound at first like limiting your real estate practice, but its not. Unless you live in a very small community, it is actually a way to expand your business while spending less money on marketing. Once you’ve chosen a niche you can not only market exclusively to that niche, but you [...]

Sometimes in my research for real estate clients I check out their competitors. And, as part of that research, I sign up to get follow-up emails from them. A few are well written and informative. The rest are… definitely not. The majority ask if I’m still looking for a house and invite me to call [...]

Real estate prospecting must be an ongoing activity. Put it on autopilot so it keeps finding you new business when you’re too busy.

Holiday real estate marketing leads to first quarter commission checks. Here are a few good reasons why it’s important to keep your services “on the market” this holiday season.