Thoughts on Marketing…

Some fear that foreign buyers will flood the U.S. market – driving prices back up and making it impossible for U.S. citizens to own real estate. Of course, there are those who think that’s a good idea… while others dislike the idea of the U.S. being owned by foreigners. What brought on this new flurry [...]

After my weekly real estate marketing ezine went out this morning, a nice lady named Kaye wrote and asked if there was a copy on line somewhere. She thought it would be helpful for agents and for homesellers. So I decided to duplicate it here… How to get your listing clients to help sell their [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.

Some people do begin their real estate careers right after high school or college, but most come to real estate after doing something else. Some have retired, and other are just looking for a change of pace. When writing agent bios I always look at those past careers to see how they can tie in [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

This one is for you Realtors. My Real estate help ezine today is about the experiences a friend has had in trying to find a good Realtor to sell his house… After two bad experiences with hiring the wrong agents last year, he’s been interviewing plenty of agents trying to find someone with enthusiasm and [...]