Thoughts on Real Estate Marketing…

Real Estate Marketing – Another of the 7 Scientifically Backed Copywriting Tips This tip is related to a real estate sales tactic from way back – one I tried in person, but never in writing. That tactic was to shine a light on objections about a house or parcel of land even before showing the [...]

…or at least return messages in a timely fashion. Reading this post by Active Rainer Stephen Strickhausen reminded me once again how so many agents destroy their own business prospects. His story tells of a sale lost – and frustration. And he makes one very profound statement: “Signing up for a real estate career means [...]

The $25 billion settlement reached with JP Morgan Chase, Bank of America, Citibank, Ally Financial and Wells Fargo may or may not have an effect on the way your short sales are processed in the future. We’ve been reading that banks will be required to respond to short sale requests within 30 days. But there’s [...]

Some fear that foreign buyers will flood the U.S. market – driving prices back up and making it impossible for U.S. citizens to own real estate. Of course, there are those who think that’s a good idea… while others dislike the idea of the U.S. being owned by foreigners. What brought on this new flurry [...]

After my weekly real estate marketing ezine went out this morning, a nice lady named Kaye wrote and asked if there was a copy on line somewhere. She thought it would be helpful for agents and for homesellers. So I decided to duplicate it here… How to get your listing clients to help sell their [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.

Some people do begin their real estate careers right after high school or college, but most come to real estate after doing something else. Some have retired, and other are just looking for a change of pace. When writing agent bios I always look at those past careers to see how they can tie in [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]