Archive for 'real estate self promotion'
Want that listing? Don’t procrastinate!
This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]
Posted: May 11th, 2012 under real estate, real estate advertising, real estate marketing, real estate prospecting, real estate self promotion, Uncategorized.
Tags: marketing, marketing mistakes, real estate marketing, real estate self-promotion
Comments: none
Why I choose to use the Active Rain Networking Site
Everyone who uses Active Rain has a few reasons why they love it. For one thing, it’s fun. We get to read both serious information and pure nonsense, and we get to know people and look forward to hearing what they have to contribute. For me, it’s educational. Since I write about real estate for [...]
Posted: April 11th, 2012 under blogging, real estate blogging, real estate marketing, real estate self promotion.
Tags: best social networking for realtors, blogging for business, blogging on Active Rain, social networking
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Should Your Real Estate Agent Bio Mention Your Specialty?
If you have a real estate specialty, or niche, then yes, your real estate agent bio should mention it. Sometimes real estate agents tell me that they don’t want to advertise their niche – or even have a niche – because they’re afraid that they’ll lose business. But think about that. When you go looking [...]
Posted: April 9th, 2012 under agent bios, real estate niche marketing, real estate self promotion, realtor bio, realtor promotion.
Tags: real estate bio, real estate copywriting, real estate marketing, real estate niche marketing, real estate self-promotion, realtor bio, realtor niche marketing
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A Challenge to All Real Estate Agents – and those connected with real estate
In this week’s real estate ezine I urged my readers to get out there and make themselves more visible online. It might be by: finally creating their own website joining Active Rain and blogging or commenting commenting on blogs that allow them to leave their URL answering real estate questions on real estate portals setting [...]
Posted: March 28th, 2012 under effective marketing, internet marketing, marketing, real estate marketing, real estate self promotion, web marketing.
Tags: advertising for real estate, internet exposure for real estate, marketing real estate services, real estate marketing
Comments: 3
Are you using this lazy lie in your marketing materials?
Plenty of business people do. I see it online. I see in in print ads. And it’s not just real estate people telling it – it’s everyone from our local accountant to garage mechanics to insurance salesmen to building contractors. It annoys me first because it’s a lie. It annoys me second because it’s a [...]
Posted: March 22nd, 2012 under effective marketing, marketing, marketing copy, real estate marketing, real estate self promotion.
Tags: effective marketing, real estate marketing, specificity in marketing
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Why One Agent Prospers While Another Fails
If you ask why one agent prospers when another fails, most will point to a few things: Luck Location – and market conditions in that location Skill Persistence Hard work And of course all those things do play a part. But what lies at the root of those things? Your belief system, and how you [...]
Posted: March 16th, 2012 under law of attraction, real estate marketing, real estate self promotion, self-promotion, success, success strategies.
Tags: law of attraction, real estate success, success in real estate
Comments: 1
Real Estate Agents – Are you reaching out to FSBO sellers?
Or are you afraid that prospecting to FSBO sellers might make you seem too “pushy?” Because they’re trying to sell without the aid of a real estate agent, you might think they don’t want to hear from you. And you’d be right about some of them. But not all. Some of them may be trying [...]
Posted: March 2nd, 2012 under FSBO, prospecting, real estate letters, real estate prospecting, real estate self promotion.
Tags: FSBO, listing FSBO's, prospecting, real estate copywriting, real estate letters, self-promotion
Comments: none
How to turn a cranky client into a lifetime fan
If you’ve been in real estate for long, you’ve had cranky clients. You’ve had transactions with glitches that were difficult. You may have even made some mistakes. You’ve also had some clients who couldn’t be pleased no matter what you did, but this isn’t about them. This is about the ones who had a genuine [...]
Posted: February 8th, 2012 under customer contact, customer feedback, real estate self promotion.
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Do you use open houses to gather real estate leads?
Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]
Posted: January 22nd, 2012 under real estate self promotion, self-promotion.
Tags: real estate self-promotion, self-promotion
Comments: none
Do You Use Your Business Cards to Full Advantage?
Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]
Posted: January 13th, 2012 under business building, real estate self promotion, self-promotion.
Tags: business cards, effective marketing, self marketing, self-promotion, using business cards
Comments: none