Thoughts on Real Estate Marketing…

Do you realize that the people who do the most – for customers, clients, and even friends – are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters, web copy, or an agent bio I ask them to [...]

You attempt to establish trust with would-be clients via your marketing messages. Your agent bio helps and your testimonials help. But there’s one thing you control that will either build on those attempts or render them useless. What’s that? The speed at which you answer your calls and emails. Most thinking people don’t expect you [...]

You know that follow-up is essential. When a new prospect gets in touch, you need to “stay on their radar” so they don’t forget you and move on to some other agent. Likewise, you need to stay in touch with past clients and members of your sphere of influence so they don’t forget you and [...]

Do you know what makes your real estate services stand out from your competition? Most agents either don’t know, or don’t mention in their bio and other marketing materials. Instead, they talk about all the things that most clients expect from an agent. If you read many real estate websites, you’ll see that most agents [...]

One of the basic rules in writing self-promotional marketing copy is this: Remember that it’s not about you. When you want to promote your services, it’s easy to mistakenly think that your message should be about you. But effective self-promotion is never about you. It’s always about your prospect and the benefits he or she [...]

Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact with clients is essential and social networking is the way to get this done in a high tech world. In my experience selling [...]

The first, of course, is the reason for the holiday. The 4th of July is not just some excuse to take a day (or for some, 10 days) off work. It’s not just a reason to eat, drink, and talk too much. It’s a celebration of our freedom from tyranny. It’s a day to give [...]

When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]

My apologies to you for this mashed together message – WordPress seems to have gone wonky and won’t insert blank  lines between the paragraphs. ————————————————————————————————————————— ————————————————————————————————————————— The idea of providing pre-written blog posts – similar to my pre-written prospecting letters – has been wandering around in my head for months. Finally, I asked the folks [...]

When I started this post it was about how blogging can help a real estate business. But really, blogging can help every small business person. And for those on a marketing budget, it’s not only valuable, it’s darned near free. Look at all it can do: When you offer good information and advice, it keeps [...]