Thoughts on Real Estate Marketing…

This week I’ve been thinking about “Coming late to the party.” Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage. It’s [...]

…or at least return messages in a timely fashion. Reading this post by Active Rainer Stephen Strickhausen reminded me once again how so many agents destroy their own business prospects. His story tells of a sale lost – and frustration. And he makes one very profound statement: “Signing up for a real estate career means [...]

Today Money News reported that home sales aren’t going to rebound “in our lifetime.” Reading on, it sounds as if these folks wish for a return to the boom years, when prices skyrocketed so fast that people were buying in a panic. And of course we all know how that turned out. I don’t think [...]

Some fear that foreign buyers will flood the U.S. market – driving prices back up and making it impossible for U.S. citizens to own real estate. Of course, there are those who think that’s a good idea… while others dislike the idea of the U.S. being owned by foreigners. What brought on this new flurry [...]

Looking out the window at my yard gives me definite mixed feelings. I’m thrilled to see the snow gone and the flowers tentatively poking their noses up out of the dirt. I look forward to spending happy hours crawling around out there, getting dirty. But not quite yet. The sun shows up every day or [...]

Terrible news today about a young woman in Iowa killed while holding an open house in a new housing development. Would that have happened if she hadn’t been there all alone? Or if she’d had a revolver in her pocket? Here’s the story: http://www.desmoinesregister.com/article/20110409/NEWS01/104090328/1002/Real-estate-agent-killed-job-West-Des-Moines?odyssey=mod_sectionstories&amp Please take safety precautions – there are crazy people in the [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings. But what should you say? That seems to be a question that is uppermost on many agents’ minds right now. But first let’s talk about what you should NOT say. You [...]

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.