Thoughts on Real Estate Marketing…

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.

Begin your real estate career by letting your sphere of influence know that you’re now available to help. Here’s why they’ll be glad to hear from you.

Holiday real estate marketing leads to first quarter commission checks. Here are a few good reasons why it’s important to keep your services “on the market” this holiday season.

More than half of all U.S. consumers do have the income and credit scores to buy a home now. Focus your marketing efforts on showing them why now is a smart time to buy.

How often you should contact your sphere of influence depends upon your method of contact. If you’re only asking, contact them quarterly, but if you’re giving value, contact them monthly.

A follow-up to yesterday’s article… Bank of America has now admitted that it too rushed through the foreclosure process on thousands of homes – without reading the documents. Here’s the eye-opening story on Yahoo News. Those states affected by these actions are: Connecticut, Delaware, Florida, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Nebraska, New [...]

It appears that they might not have… News from the New York Times today reveals that both JP Morgan Chase and GMAC are guilty of filing paperwork for foreclosures that may be fraudulent. Thus, their foreclosures in 23 states have been put on hold until all the paperwork can be examined. Why did this happen? [...]

A few years ago, after I quit selling real estate and started writing marketing copy full time, I decided to write a little e-book about buying unimproved property. This book was the result of talking to dozens of land owners who had been “burned” when they bought property – and of seeing the dishonest things [...]

Staying in touch with your sphere of influence, past clients, and warm leads is important. You know that. But what can you say that won’t make them think you’re being pushy? Sales letters aren’t appropriate for past clients or even for your sphere of influence. These are people who may turn into current clients at [...]