Thoughts on Real Estate Marketing…

Guest Post: Brought to us by Erik Braunitzer, a member of the Creative Writing Department at Douglas Elliman. Facebook and Foursquare for Real Estate Agents For real estate agents, keeping in contact with clients is essential and social networking is the way to get this done in a high tech world. In my experience selling [...]

When Did You Last Contact Your Past Clients? If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you. Since real [...]

The term “senior citizen” means different things to different people. And the fact is, many who technically fall into that category do not describe themselves that way at all! NAR has courses for dealing with folks who are “over 50.” But to think everyone who has attained the half century mark is alike is simply [...]

…or at least return messages in a timely fashion. Reading this post by Active Rainer Stephen Strickhausen reminded me once again how so many agents destroy their own business prospects. His story tells of a sale lost – and frustration. And he makes one very profound statement: “Signing up for a real estate career means [...]

This just occurred to me this morning. Maybe it’s a goofy idea, but maybe it isn’t. You be the judge… You know your email signature has value. And you know that if you attach it to a cute joke or interesting market information it’s apt to get passed around to someone who doesn’t know you [...]

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.

Real estate seminars and classes can be a valuable asset – but only if you put the information to use. Take time now to dig out your old notes and review what you learned.

The following is reprinted from my real estate ezine this week… If you aren’t getting those messages and would like to, just fill out the form at the left… A New Real Estate Marketing Idea? This week I got an email offering me free membership in a site that posts real estate coupons on line. [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]