Thoughts on Real Estate Marketing…

…or at least return messages in a timely fashion. Reading this post by Active Rainer Stephen Strickhausen reminded me once again how so many agents destroy their own business prospects. His story tells of a sale lost – and frustration. And he makes one very profound statement: “Signing up for a real estate career means [...]

This just occurred to me this morning. Maybe it’s a goofy idea, but maybe it isn’t. You be the judge… You know your email signature has value. And you know that if you attach it to a cute joke or interesting market information it’s apt to get passed around to someone who doesn’t know you [...]

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.

Real estate seminars and classes can be a valuable asset – but only if you put the information to use. Take time now to dig out your old notes and review what you learned.

The following is reprinted from my real estate ezine this week… If you aren’t getting those messages and would like to, just fill out the form at the left… A New Real Estate Marketing Idea? This week I got an email offering me free membership in a site that posts real estate coupons on line. [...]

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

When did Google make the change? Looks like maybe it was while I was sleeping. In light of the housing crisis and the number of real estate agents who are scared out of their wits about trying to make a living, I decided to drastically reduce the price of my Real Estate Career Builder course [...]