Thoughts on Marketing…

In today’s economy, it’s easy to look around and say that things are bad. Too many people are unemployed. Too many people can’t get loans to buy a home. Prices are in the basement. And while some agents are doing well in spite of this, many others are struggling. What is the difference between them? [...]

Your real estate career will hinge on making people like and trust you. Don’t let personal habits drive them away before they have a chance to see what you can do for them.

Hopefully, your real estate website has a capture page for buyers to tell you what they’re looking for, and another capture page where sellers can get an idea of their home’s worth in the current market. If you’ve taken it a step further, you also offer a special report to buyers or sellers or one [...]

New agents often rely on the company website – thinking that they don’t have the money to build their own site, or believing that they have nothing to say about their service that will attract new customers and clients. Thus, their Internet presence is much like their presence at floor day. They get new clients [...]

Everyone agrees that the housing market is in trouble, but how this trouble affects individual real estate agents is the source of conflicting reports. Some say they simply can’t make a living any more. “Nothing is selling” is a refrain I’ve heard from agents from coast to coast. Many of these agents are dropping out [...]

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

If you’re selling real estate in one of the areas hardest hit by foreclosures, think about rental management for a minute. It could be your way to turn the lemon market into lemonade for you – AND to assure yourself of a good supply of buyers next year and the year after. Let’s start at [...]

Which comes first? Marketing yourself, or marketing your listings? And which is more important – branding or direct response? And what about service? Without it, the rest doesn’t count. They’re all important, and they all need to be done at one time. It can be confusing and time-consuming. Perhaps that’s why the majority of Realtors [...]