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Pre-written Real Estate Letters Save Time and Money

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Archive for 'sales letter'

Why Effective Sales Letters Never Begin With “I”

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]

The #1 Rule In Marketing…

Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]

How to Write a Great Promotion by Marketing to One Person at a Time

I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]

Priceless marketing not too smart

Greetings on this cold Idaho night! I’m about to go off on a rant again, and I’d love to know if you agree with me – or think I’m just a cranky old woman. You’ve probably seen me rant before about web sales pages that make you click somewhere else – like to an order [...]