Archive for 'sales letter'
The #1 Rule In Marketing…
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
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How to Write a Great Promotion by Marketing to One Person at a Time
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
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Priceless marketing not too smart
Greetings on this cold Idaho night! I’m about to go off on a rant again, and I’d love to know if you agree with me – or think I’m just a cranky old woman. You’ve probably seen me rant before about web sales pages that make you click somewhere else – like to an order [...]
Posted: February 27th, 2007 under advertising, marketing, pricing, sales letter.
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