Thoughts on Real Estate Marketing…

Getting mad when you don’t get the sale can be a sales career killer. Don’t do what this young man did.

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]

Your prospects – the people who are still spending money – see thousands of advertising messages every single day. I read somewhere that we see more now in a week than our great-grandparents saw in a lifetime. And I don’t doubt it – Just the junk e-mail puts a hundred or so in front of [...]

Did you do a promotion for St. Patrick’s Day? I’ll have to admit that I did not do any promotion for my copywriting business – but I think we all should be looking at each of the holidays that come along as a good reason to make contact with our client lists, and even reach [...]

You market diligently to get new business – should you take all that comes your way? I don’t think so. But maybe that’s because I turned down what might have been an extensive and lucrative copywriting project just recently. The clients wanted me to write a letter promoting someone I think is a monster. I [...]