Thoughts on Marketing…

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

Even if yours is a holiday message, remember the basic rules in client communication. It’s all about THEM. Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.” Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could [...]

You’ve no doubt heard snide remarks about people who “work the room” looking for clients at every event. Other people see them coming and try to get out of the way fast. Poor them. Someone, somewhere along the way, told them that was the way to network and pick up new client leads. But how [...]

You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]

The economy stinks and people all over are out of work. But I met two young men today who are taking matters into their own hands. They came to the house to introduce themselves and deliver a flier. These strong young men were looking for junk. Yep, scrap metal, car bodies, old refrigerators, etc. They [...]

Today’s post is from master copywriter, Bob Bly – re-posted here with his permission. If you’ve been afraid to tell your clients too much for fear that as a result of your free information, they won’t need you, then read on and see what Bob has to say. I agree with him wholeheartedly. Now… Here’s [...]

In today’s economy, it’s easy to look around and say that things are bad. Too many people are unemployed. Too many people can’t get loans to buy a home. Prices are in the basement. And while some agents are doing well in spite of this, many others are struggling. What is the difference between them? [...]

Wow… I just came from a visit to Real Estate Marbles, where I listened to a short video with a tip every real estate agent should hear. It was all about partnering to do an informational video – with the person in your town who knows more homeowners than anyone but the tax collector. Who [...]

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial. They loved you – so how could they forget you? Easily. Once their home purchase or sale was completed, they had new [...]