Thoughts on Real Estate Marketing…

The first, of course, is the reason for the holiday. The 4th of July is not just some excuse to take a day (or for some, 10 days) off work. It’s not just a reason to eat, drink, and talk too much. It’s a celebration of our freedom from tyranny. It’s a day to give [...]

This morning’s e-mail from the Manta Editorial Team brought an interesting article about telephone prospecting. One of the points they made was that callers are often “too polite.” They warned that when you say “May I please speak to Joe Jones” the answer is apt to be “No. Mr. Jones is too busy right now.” [...]

If you ask why one agent prospers when another fails, most will point to a few things: Luck Location – and market conditions in that location Skill Persistence Hard work And of course all those things do play a part. But what lies at the root of those things? Your belief system, and how you [...]

Do you ever feel like you aren’t getting the respect you deserve? Your speech may be the problem… I don’t mean your accent, but the words you choose to express yourself. Your speech patterns. You might be speaking in a manner that says you’re not quite sure of yourself. If so, then why should others [...]

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

Even if yours is a holiday message, remember the basic rules in client communication. It’s all about THEM. Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.” Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could [...]

You’ve no doubt heard snide remarks about people who “work the room” looking for clients at every event. Other people see them coming and try to get out of the way fast. Poor them. Someone, somewhere along the way, told them that was the way to network and pick up new client leads. But how [...]

You don’t see case studies widely used in real estate marketing, or in any other small business but why not? Wouldn’t case studies lend more credibility than short testimonials? We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and [...]

The economy stinks and people all over are out of work. But I met two young men today who are taking matters into their own hands. They came to the house to introduce themselves and deliver a flier. These strong young men were looking for junk. Yep, scrap metal, car bodies, old refrigerators, etc. They [...]