Thoughts on Marketing…

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake. If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees. No one [...]

Have you avoided blogging because it seems like a lot of nonsense? If so, you’ve been reading the wrong blogs, and getting the wrong impression. It’s true that a whole lot of people write about nonsense. They blog the details of their lives that are best written in a diary or a personal journal. That’s [...]

Face it – the only people who want someone who is “new” are the ones who are so hoping to get a low price that they’re willing to take a chance on you. They might even offer to let you work for them for free in order to build your reputation, your portfolio, your experience, [...]

Last week I joined Twitter – I’m not sure why, but many of the experts say it’s a fine way to get your name and what you do in front of potential clients. That said, if you’re going to “tweet” then you should have a method to your madness. Rather than use it to say [...]

Just have to share something that looks like a good idea – and it’s an affordable way to maintain top of mind awareness with your most valuable contacts. Here’s the story, straight from an email I got from Christy McDowell: Send out Cards is an Internet Based contact manager that allows you to send real [...]

Everyone talks about networking, and about working a room, and a lot of people try to do it but with little success. I’m one of them – shy and quiet in a crowd. I can hide in a crowd better than anyone I know, in spite of the fact that I love meeting and talking [...]

Did you make a New Year’s Resolution? I hadn’t really thought about it until tonight, when I read an ezine suggesting some cool ways to build business by resolving to do one thing each day toward that end. It could be working on your marketing, it could be writing and publishing an article, it could [...]