Thoughts on Real Estate Marketing…

Wow… I just came from a visit to Real Estate Marbles, where I listened to a short video with a tip every real estate agent should hear. It was all about partnering to do an informational video – with the person in your town who knows more homeowners than anyone but the tax collector. Who [...]

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial. They loved you – so how could they forget you? Easily. Once their home purchase or sale was completed, they had new [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

Your email address should perform two important functions. It should make it easy for people to contact you, and it should show your professionalism.

Don’t wing it when someone asks what you do. Write and memorize an elevator speech so every interaction has the potential of developing a new client.

Real estate is a “people” business – with success depending not just upon technical expertise and skill, but also upon interpersonal relationships. Because buyers, sellers, and agents work so closely together, trust and even camaraderie are important elements. Having something in common in addition to a real estate transaction helps create that trust, because humans [...]

Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake. If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees. No one [...]

Have you avoided blogging because it seems like a lot of nonsense? If so, you’ve been reading the wrong blogs, and getting the wrong impression. It’s true that a whole lot of people write about nonsense. They blog the details of their lives that are best written in a diary or a personal journal. That’s [...]