Thoughts on Marketing…

Fannie Mae is offering incentives for homebuyers to choose their repossessed homes over any others. They’re giving a $3,500 credit toward closing costs. AND, they’re offering a $1,200 bonus to qualified buyers agents who sell those homes. What do you think of that practice? Didn’t the taxpayers just bail out Fannie Mae? I suppose you [...]

After my weekly real estate marketing ezine went out this morning, a nice lady named Kaye wrote and asked if there was a copy on line somewhere. She thought it would be helpful for agents and for homesellers. So I decided to duplicate it here… How to get your listing clients to help sell their [...]

Today Bankrate ran an article about homes that the rich and famous are trying unsuccessfully to sell. Some of the homes have been on the market for years with no takers. Of course, there’s not a huge market for homes in the multi-million dollar range, but it made me think about the profits that some [...]

Remind your sellers… On these dark wintery days, everything looks a little dreary. So remind them to bring as much light as they can into their homes. Open the drapes, clean the light fixtures, and add some splashes of cheerful color in the form of throw pillows, rugs, shower curtains, towels, and a vase of [...]

Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your [...]

How’s that for a combination? As most people know by now, The Secret is all about focusing on what you want and giving no energy to things you don’t want. It has come under fire from some quarters because some people believe that means just thinking and no doing. And of course, that doesn’t work. [...]