Archive for 'small business marketing'
The Big Shots Can Get Away With This, but…
I don’t think you and I could. Years ago, one of our residents wrote a book about her daughter, and her life in a “Hippie Village” near our town. It was a real look into how life was here in the 70′s and early 80′s, and as such was interesting. I knew the author (slightly) [...]
Posted: May 5th, 2011 under marketing, small business marketing.
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In Marketing, Insults Don’t Lead to Sales
Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.
Posted: December 28th, 2010 under e-mail marketing, effective marketing, marketing, small business marketing.
Tags: effective marketing, email marketing, marketing, self-promotion
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Should You Trade Links With Other Sites?
Consider these issues before deciding if you should trade or not. Trading links with other sites can help or hurt.
Posted: December 9th, 2010 under internet marketing, marketing, search engine optimization, SEO, small business marketing, web marketing.
Tags: internet marketing, search engine optimization, SEO, web marketing
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Yes, Your Small Business Would Benefit From a Website
Small business owners may think they don’t need a website, but the opposite is true. Residents and visitors alike are searching the Internet, looking for the products and services they want.
Posted: November 6th, 2010 under marketing, small business marketing, web marketing.
Tags: internet marketing, marketing for small business, small business marketing, web marketing
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The #1 Rule In Marketing…
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
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How to Write a Great Promotion by Marketing to One Person at a Time
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
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Why the Corner Grocery Needs a Website
If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]
Posted: May 3rd, 2010 under advertising, business building, effective marketing, good salesmanship, inexpensive marketing, marketing, small business marketing, web copywriting.
Comments: 2