Archive for 'small business marketing'
I don’t think you and I could. Years ago, one of our residents wrote a book about her daughter, and her life in a “Hippie Village” near our town. It was a real look into how life was here in the 70′s and early 80′s, and as such was interesting. I knew the author (slightly) [...]
Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.
Consider these issues before deciding if you should trade or not. Trading links with other sites can help or hurt.
Posted: December 9th, 2010 under internet marketing, marketing, search engine optimization, SEO, small business marketing, web marketing.
Tags: internet marketing, search engine optimization, SEO, web marketing
Small business owners may think they don’t need a website, but the opposite is true. Residents and visitors alike are searching the Internet, looking for the products and services they want.
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]