Archive for 'subject lines'
How much time do you spend each day hitting the delete button? And how many tenths of a second does it take you to decide to click? I’m personally getting pretty fast — hope I don’t accidentally delete something I want. But sometimes the titles, or the sender names, are so silly that I stop [...]
Last week I wrote an e-mail promotion for a client who wanted to use the subject line: “Mother’s Day Special.” We did, and we got about a 15% open rate with a 6% conversion rate. I’d like to increase her open rate on the next one and still maintain the good conversion rate. But how? [...]
First a note to Suzane – Sure, I would be glad to review your books and post a comment. I can’t promise you how fast I’ll get it done, though! If you want those links posted on the site for all to go review, let me know. I thought perhaps they were for sale, so [...]