Archive for 'subject lines'
E-mail marketing: the subject line puzzle
How much time do you spend each day hitting the delete button? And how many tenths of a second does it take you to decide to click? I’m personally getting pretty fast — hope I don’t accidentally delete something I want. But sometimes the titles, or the sender names, are so silly that I stop [...]
Posted: June 7th, 2007 under e-mail marketing, email marketing, subject lines.
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Why do you choose to open an e-mail?
Last week I wrote an e-mail promotion for a client who wanted to use the subject line: “Mother’s Day Special.” We did, and we got about a 15% open rate with a 6% conversion rate. I’d like to increase her open rate on the next one and still maintain the good conversion rate. But how? [...]
Posted: May 7th, 2007 under copywriting, e-mail marketing, open rate, subject lines.
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First a note to Suzane – Sure, I would be glad to review your books and post a comment. I can’t promise you how fast I’ll get it done, though! If you want those links posted on the site for all to go review, let me know. I thought perhaps they were for sale, so [...]
Posted: February 16th, 2007 under e-mail, subject lines, web pages.
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