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	<title>Thoughts on Marketing... &#187; success strategies</title>
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	<link>http://marte-cliff.com/wordpress</link>
	<description>Copywriting, ideas to build your business, observations on the world of marketing</description>
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		<title>An Idea for Your Next Real Estate Open House</title>
		<link>http://marte-cliff.com/wordpress/2011/05/an-idea-for-your-next-real-estate-open-house/</link>
		<comments>http://marte-cliff.com/wordpress/2011/05/an-idea-for-your-next-real-estate-open-house/#comments</comments>
		<pubDate>Sun, 01 May 2011 21:30:24 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing homes]]></category>
		<category><![CDATA[real estate advertising]]></category>
		<category><![CDATA[real estate listings]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[success strategies]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=1432</guid>
		<description><![CDATA[What to do with nosy neighbors at your open houses? Welcome them! In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the &#8220;official&#8221; open house start time, so they&#8217;ll feel special.That [...]]]></description>
			<content:encoded><![CDATA[<p>What to do with nosy neighbors at your open houses?</p>
<p>Welcome them!<a href="http://marte-cliff.com/wordpress/wp-content/uploads/2011/05/seniorssold.jpg"><img class="alignright size-medium wp-image-1433" title="seniorssold" src="http://marte-cliff.com/wordpress/wp-content/uploads/2011/05/seniorssold-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>In fact, invite them and give them special privileges. I just read about an agent who invites 20 of the closest neighbors via hand-delivered invitations. She asks them to come 2 hours before the &#8220;official&#8221; open house start time, so they&#8217;ll feel special.That gives her plenty of time to pay attention to them and give them information that they can pass along to friends and family.</p>
<p>Give it a try&#8230; You never know which of those neighbors might help you put that SOLD sign on your new listing!</p>
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		<item>
		<title>Should You FAX Your Marketing Message?</title>
		<link>http://marte-cliff.com/wordpress/2010/03/should-you-fax-your-marketing-message/</link>
		<comments>http://marte-cliff.com/wordpress/2010/03/should-you-fax-your-marketing-message/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 19:26:43 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[customer relations]]></category>
		<category><![CDATA[effective marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[success strategies]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=651</guid>
		<description><![CDATA[In a word&#8230; NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you. Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, [...]]]></description>
			<content:encoded><![CDATA[<p>In a word&#8230; NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you. </p>
<p>Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, and other supplies. </p>
<p>This woman had two tactics, one of which was to FAX her message to the office. Then she started FAXing it to individual agents in the office. </p>
<p>Did this rude person realize the cost of FAX cartridges? Every time she sent her message she cost us money. I got so fed up with it that I started taking a fat marker and writing &#8220;NO&#8221; across every one of her FAXes and sending it back to her. </p>
<p>Childish, I know. But I did feel a need to spend her money as she was spending mine. My retaliation didn&#8217;t stop her, by the way. She kept sending those flyers long after we had all decided that we would never buy from her. </p>
<p>Her other tactic was just as rude.</p>
<p>She&#8217;d call and ask for one of us by our first name. If we happened to be with a customer she&#8217;d say &#8220;Interrupt her please, this is really important and I need to talk to her right away.&#8221; So, generally we&#8217;d ask the customer to wait for just a minute while we found out what the crisis was. </p>
<p>Then she&#8217;d start giving her sales pitch. I think every person in the office told her not to pull that trick again, but she kept it up. Finally, when she said her name, we&#8217;d just hang up. </p>
<p>When it came to customer relations, this woman just didn&#8217;t &#8220;get it.&#8221; </p>
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		<title>Do Your Friends Help or Hurt You?</title>
		<link>http://marte-cliff.com/wordpress/2009/09/friends_help_or_hurt_success/</link>
		<comments>http://marte-cliff.com/wordpress/2009/09/friends_help_or_hurt_success/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 19:58:32 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[success strategies]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=429</guid>
		<description><![CDATA[This morning&#8217;s email brought a message that was a reminder &#8211; and one I think we ALL can use every now and then. So&#8230; Today we have a &#8220;guest article&#8221; from Tom Kavala, Managing Editor, Spare Time Biz Success Take it away Tom&#8230; Tell me who your best friends are and I&#8217;ll tell you who [...]]]></description>
			<content:encoded><![CDATA[<p>This morning&#8217;s email brought a message that was a reminder &#8211; and one I think we ALL can use every now and then. So&#8230;</p>
<p style="margin: 1.4em 0px; padding: 0px;">Today we have a &#8220;guest article&#8221; from Tom  Kavala, Managing Editor, Spare Time Biz Success</p>
<p style="margin: 1.4em 0px; padding: 0px;">Take it away Tom&#8230;</p>
<p style="margin: 1.4em 0px; padding: 0px;">Tell  me who your best friends are and I&#8217;ll tell you who you are. The people you  associate with most – whether professionally or socially – can have a motivating  or de-motivating effect on you. Especially when you&#8217;re trying to make a comeback  from a setback.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Some  folks have a perpetually positive attitude and are natural motivators. Others  are so negative they brighten a room just by leaving it.</p>
<p style="margin: 1.4em 0px; padding: 0px;">The  simple but true fact of life is that you become like those with whom you  associate most closely – for good or bad. Sometimes it&#8217;s better to be alone than  in the wrong company.</p>
<h1 style="margin: 0px 0px 0.67em; padding: 0px; font-weight: 700; font-size: 1.9em; color: #000000; line-height: 1.2; font-family: Times,serif; text-align: left;">Forget  Those Who Say That You Can&#8217;t</h1>
<p style="margin: 1.4em 0px; padding: 0px;">It  was great to be home! I&#8217;d been living and working in Europe for two years and  this was my first vacation.</p>
<p style="margin: 1.4em 0px; padding: 0px;">We  were sitting around the dinner table talking and laughing – having a great time  really. Right up until I dropped the bomb.</p>
<p style="margin: 1.4em 0px; padding: 0px;">&#8220;I&#8217;m  going to take up skydiving.&#8221;</p>
<p style="margin: 1.4em 0px; padding: 0px;">It  was like somebody had hit the &#8220;Pause&#8221; button. Everybody froze.</p>
<p style="margin: 1.4em 0px; padding: 0px;">My  mother, my brother and my twenty or thirty assorted aunts, uncles and cousins  all asked – almost as one – &#8220;Are you out of your mind?&#8221;</p>
<p style="margin: 1.4em 0px; padding: 0px;">They  then proceeded to tell me every single &#8220;Crash and Burn, Death by Falling&#8221; story  the world has ever known. The funny thing is none of them were skydivers.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Today  I have 135 or so parachute jumps under my belt. That&#8217;s not a lot by some  standards, but it&#8217;s okay for me.</p>
<p style="margin: 1.4em 0px; padding: 0px;">I&#8217;ve  jumped out of helicopters, hot air balloons, jets and prop jobs … I&#8217;ve jumped  from as low as 1,500 feet and from as high as 21,000 feet … I&#8217;ve jumped  static-line and free-fall … and I&#8217;ve often thought back to that night around the  dinner table. How much I would have missed, had I let my family steal my  dream!</p>
<h2 style="margin: 0px 0px 0.67em; padding: 0px; font-weight: 700; font-size: 1.5em; color: #000000; line-height: 1.2; font-family: Times,serif; text-align: left;">The  Only Expert About You is <em>You!</em></h2>
<p style="margin: 1.4em 0px; padding: 0px;">I  have discovered that an important characteristic of successful people is their  impatience with negative thinking and negative acting people.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Anytime  you try to pull ahead of the pack and accomplish something great, there will  undoubtedly be people who don&#8217;t think you can do it. Such naysayers are all too  common.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Some  of your friends will not want you to go on. They will want you to stay where  they are. Friends that don&#8217;t help you to climb will make you crawl, if you let  them. Your friends will either stretch your vision or choke your dream. Those  that don&#8217;t increase you will eventually decrease you.</p>
<p style="margin: 1.4em 0px; padding: 0px;">So  never receive counsel from unproductive people – they are not qualified to  comment.</p>
<h2 style="margin: 0px 0px 0.67em; padding: 0px; font-weight: 700; font-size: 1.5em; color: #000000; line-height: 1.2; font-family: Times,serif; text-align: left;">On  The Road to Success, Be Careful Who You Ask for Directions</h2>
<p style="margin: 1.4em 0px; padding: 0px;">If  your doctor told you that you needed an operation, you&#8217;d probably want to get a  second opinion before undergoing surgery. Who would you ask? Your auto mechanic?  Your brother, the fireman? Maybe Aunt Gladys? Of course not! You&#8217;d ask another  doctor – somebody who knows something about medicine.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Never  discuss your problems with someone incapable of contributing to the solution,  because those who never succeeded themselves are always the first to tell you  how. Not everyone has a right to speak into your life. You&#8217;ll always get the  worst of the bargain if you exchange ideas with the wrong person.</p>
<p style="margin: 1.4em 0px; padding: 0px;">When  I was thinking about quitting my job as a business consultant and going full  time as a copywriter, my family told me they thought I was crazy – again.</p>
<p style="margin: 1.4em 0px; padding: 0px;">I  love them, but I don&#8217;t give a hoot what they think. I care what Michael  Masterson, Don Mahoney, and Paul Hollingshead think. I want to know what Dan  Kennedy, Herschell Gordon Lewis and Bob Bly think. I want to know what Joshua  Boswell thinks. Why? Because they have done what I want to do.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Billionaire  J. Paul Getty said it best, &#8220;The easiest way to get rich is to find somebody who  is rich and do what they did.&#8221;</p>
<p style="margin: 1.4em 0px; padding: 0px;">Don&#8217;t  follow anyone who isn&#8217;t going places. With some people you merely spend an  evening – with others you invest it.</p>
<h2 style="margin: 0px 0px 0.67em; padding: 0px; font-weight: 700; font-size: 1.5em; color: #000000; line-height: 1.2; font-family: Times,serif; text-align: left;">If  You&#8217;re at a Crossroads, You&#8217;re in Good Company</h2>
<p style="margin: 1.4em 0px; padding: 0px;">It&#8217;s  not what the naysayers say that is important, it&#8217;s what <em>you</em> believe  that really counts. So let me ask you, what <em>do</em> you believe?</p>
<p style="margin: 1.4em 0px; padding: 0px;">Maybe  you&#8217;re at a crossroads and not sure if you can do it or not. That&#8217;s okay. Look  at some folks who got off to a slow start, had more than their share of  detractors, and still did okay:</p>
<ul style="margin: 1.4em 0px 1.4em 3em; padding: 0px;">
<li style="margin-top: 1em; list-style-image: none; margin-bottom: 1em;">Albert  Einstein didn&#8217;t speak until he was nearly 5 years old and was considered  &#8220;mentally slow.&#8221;</li>
<li style="margin-top: 1em; list-style-image: none; margin-bottom: 1em;">The  inventor of the steam engine, James Watt, was declared &#8220;dull and inept.&#8221;</li>
<li style="margin-top: 1em; list-style-image: none; margin-bottom: 1em;">Cartoonist  Walt Disney was fired from his first job because he &#8220;had no imagination.&#8221;</li>
<li style="margin-top: 1em; list-style-image: none; margin-bottom: 1em;">Inventor  Thomas Edison was kicked out of school at age 9 because he was at the bottom of  his class.</li>
<li style="margin-top: 1em; list-style-image: none; margin-bottom: 1em;">Basketball  legend Michael Jordan was cut from his high school basketball team.</li>
</ul>
<p style="margin: 1.4em 0px; padding: 0px;">Sometimes  the experts – and other well-meaning people – are misguided in their efforts or  just plain wrong in their thinking. And then there are some people who are just  stuck on stupid.</p>
<p style="margin: 1.4em 0px; padding: 0px;">You  can measure IQ, but not &#8220;want to.&#8221; It&#8217;s not the size of the dog in the fight  that&#8217;s important, it&#8217;s the size of the fight in the dog. They can measure the  size your head but not size of the dream in your heart.</p>
<p style="margin: 1.4em 0px; padding: 0px;">So  follow your heart as you use your head to develop skills and talents. There is  nothing that an inspired you cannot accomplish.</p>
<h2 style="margin: 0px 0px 0.67em; padding: 0px; font-weight: 700; font-size: 1.5em; color: #000000; line-height: 1.2; font-family: Times,serif; text-align: left;">One  Last Question …</h2>
<p style="margin: 1.4em 0px; padding: 0px;">Are  you on course toward your goals, or is the &#8220;FUD Factor&#8217; (Fear, Uncertainty, and  Doubt) casting a shadow on your direction?</p>
<p style="margin: 1.4em 0px; padding: 0px;">In  1492, despite repeated setbacks, and in the face of conventional wisdom,  Christopher Columbus set his course in the direction that his own inspiration  and intelligence led him to believe was the right one.</p>
<p style="margin: 1.4em 0px; padding: 0px;">During  his quest across the dangerous and uncharted North Atlantic, he wrote these  words in his private log, &#8220;This day, we sailed on.&#8221;</p>
<p style="margin: 1.4em 0px; padding: 0px;">He  knew that a ship in port is usually safe … but that&#8217;s not what ships are built  for. What are <em>you</em> built for? What great accomplishments are yours to  fulfill?</p>
<p style="margin: 1.4em 0px; padding: 0px;">Invest  the time NOW to renew your commitment to overcoming past failures, including the  fears, uncertainty and doubt placed there by the conventional wisdom of  unqualified, negative people.</p>
<p style="margin: 1.4em 0px; padding: 0px;">Go  ahead and give yourself a chance to succeed by taking another shot – or two, or  three. It&#8217;s not over &#8217;til you win. Chart a bold course for yourself and sail on!  Who knows? One more effort might be all it takes to get you back on course to  your own New World.</p>
<p style="margin: 1.4em 0px; padding: 0px;">To  your success,</p>
<p style="margin: 1.4em 0px; padding: 0px;">Tom  Kavala<br />
Managing Editor, Spare Time Biz Success</p>
<p style="margin: 1.4em 0px; padding: 0px;">P.S.  People are like rubber bands. A rubber band, lying around on a desk somewhere  doesn&#8217;t do anything. But once picked up and stretched, it becomes useful. Once  stretched and let go, it gains the potential to fly over much greater distances  than before.</p>
<p style="margin: 1.4em 0px; padding: 0px;">It  is only when you stretch yourself that you begin to discover your ability to fly  much farther than you might have imagined.</p>
<p style="margin: 1.4em 0px; padding: 0px;">This article appears courtesy of American Writers &amp; Artists Inc.’s (AWAI) <em>Spare-Time Biz Success</em>, a <a tabindex="75" href="http://www.awaionline.com/signup/spare-time-business/">free newsletter</a> that gives you information on the hottest work-at-home opportunities that allow you to make extra money in your spare time and enjoy the financial benefits of a full-time career. For a complimentary subscription, visit <a tabindex="76" href="http://www.awaionline.com/signup/spare-time-business/">http://www.awaionline.com/signup/spare-time-business/</a>.</p>
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		<item>
		<title>Brian Tracy will wake you up!</title>
		<link>http://marte-cliff.com/wordpress/2008/05/brian-tracy-will-wake-you-up/</link>
		<comments>http://marte-cliff.com/wordpress/2008/05/brian-tracy-will-wake-you-up/#comments</comments>
		<pubDate>Wed, 28 May 2008 05:55:00 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[Brian Tracy]]></category>
		<category><![CDATA[Free CD]]></category>
		<category><![CDATA[success strategies]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=91</guid>
		<description><![CDATA[Have you ever had the opportunity to hear Brian Tracy speak? I have, and I can tell you its energizing! My bookshelves hold much of his wisdom, and when I revisit an old tape I&#8217;m never sorry. That&#8217;s why, when I saw this opportunity for you, I couldn&#8217;t wait to share! I&#8217;m not sure how [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever had the opportunity to hear Brian Tracy speak? I have, and I can tell you its energizing!</p>
<p>My bookshelves hold much of his wisdom, and when I revisit an old tape I&#8217;m never sorry. That&#8217;s why, when I saw this opportunity for you, I couldn&#8217;t wait to share!</p>
<p>I&#8217;m not sure how long it will last, so take advantage right away!</p>
<p>Yours for success,<br />Marte</p>
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