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Archive for 'trust in marketing'

Marketing Tidbits for 2010

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

Build Trust With Prospects by Revealing Your Identity

Huge companies can get away without having a “personality” at the helm, but small business marketers who try to hide are making a big mistake. If successful, those huge companies have built a reputation over the years – for good quality merchandise or for good service provided by a well-trained team of employees. No one [...]

How do you create trust in marketing?

Who do you trust on line? And what makes you trust them — or not? As I was deleting away today I thought about the similarities between the marketers I believe and the ones I don’t. I’d love to see what you have to say about it too — maybe just to see if you [...]